Google has killed FAQ schema (and why you don’t need to buy the hype) #seo #schema #google

Google's completely killed FAQ schema, and here's why you shouldn't care. You probably haven't even seen a result like this for a few years because back in 2023, Google removed the eligibility for basically any site to display FAQ results in their SERPs except for large government and healthcare websites. Google has told us for many years schema is not a ranking factor. Having it will not make your site rank better. It's there to remove ambiguity for when they build their knowledge graph. Some people say it helps with visibility in AI systems, although the evidence here is very, very limited. SearchPilot have independently verified this by proving with tests, if you remove schema such as FAQ schema from a website, it had absolutely no impact on their visibility. So this whole thing is not a big deal to worry about.