The GEO Bros were wrong: schema is not getting you more AI citations #seo #geo #schema #ahrefs

Geo Bros telling you adding schema will get you more AI citations? Ahrefs just showed that's mostly a myth. They tracked almost 2,000 pages that added JSON-LD schema, matched them with 4,000 control pages, then measured how often they were cited by Google's AI Overviews, AI Mode, and ChatGPT, both before and after. The results? No meaningful uplift. AI Overviews actually showed a small drop in citations, while AI Mode and ChatGPT had no statistically significant change. In short, adding schema alone did not boost AI citations at all for pages that were already being cited. So what does this really tell us? As renowned SEO Gianluca Fiorella points out, Ahrefs' study is excellent, but it is narrow. It only proves that adding JSON-LD to pages already heavily cited by AI doesn't give you a short-term citation bump. Not that schema is useless for AI search overall, especially with new sites where entity identification and disambiguation may be particularly important. The takeaway: schema is not a short-term citation amplifier, but correctly implemented, structured data is an important long-term investment. Follow for more honest SEO breakdowns.