Matt BullockEntrepreneur Driving Sales Engagement with AI Gamification

How to Motivate the Middle 60% of Your Sales Team

17 Aug 2025

Watch on YouTube

This is a YouTube video titled "How to Motivate the Middle 60% of Your Sales Team" created in August 2025. It features Matt Bullock delivering a motivational talk focused on engaging the core group of sales team members by making progress visible, celebrating consistency, and using tools like Spinify to track and reward steady performance, integrating with platforms like Slack and Microsoft Teams to boost team morale and productivity.

Every team has a middle 60%. They're not topping the charts. They're not struggling either. They're the core of your pipeline and the biggest opportunity for growth. So how do you motivate them? You make progress visible. You celebrate consistency. You reward the right behaviors daily. Spinify helps you do all of that. With Spinify, you can track micro wins, automate recognition for steady progress, run contests that level the playing field. And with a Slack or Microsoft Teams integration, those wins get celebrated where your reps already live. No one gets left behind. No rep feels forgotten. And when your middle 60% gets moving, your whole team levels up. Don't ignore the middle. Activate it.