This is a YouTube video titled "Stop Asking ‘What’s Your Budget?'" containing a monologue or talk recorded in October 2024. The speaker discusses sales strategies, specifically advising against asking prospects about their budget because it rarely yields truthful or useful answers, and suggests alternative approaches to understanding spending.
Here's a question that you should never ask when you're selling what's your budget? It's a crazy question, what's your budget? What do you expect the prospect to say? They're never just going to say $100. And if you say, if the prospect says $100, oh great, we'll sell it to you for $100. No one ever says what they're going to spend. So why people ask what's your budget? I never understand. Someone asked me that question. I say as close to zero as I can. Do you use what's your budget? Do you think it's a great question? I personally think it's terrible because you're never ever going to get the answer. And there's a saying, buys are liars. No one tells you. It's the part of negotiating. Everyone wants to negotiate for something better. So just don't ask, what's your budget? Maybe ask what are you spending somewhere else? And what do we compare it with? But not what's your budget?
