Matt Bullock tells salespeople to stop writing long emails. Use bold metrics, bullets, and short sentences so busy decision-makers can scan in seconds. Show you understand their pain points, not flattery.
Decision makers are busy. They don't have time for a party in their inbox. If your outreach is a wall of text, it's already deleted. High-performance teams use professional scannability. Bold text for key metrics, bullet points for the agenda, short sentences to keep the momentum moving. Instead of saying you're obsessed with their company, show them you understand their pain. Focus on the friction. Focus on the technical fit. Be the expert who saves them time, not the hype man who wastes it.
