This is a YouTube video titled "Unlock Hidden Sales: How CRM Data Supercharges Your Strategy" containing a conversation between Matt Bullock and another speaker discussing effective ways to use CRM data to drive sales performance, emphasizing displaying data on TVs to engage sales teams and create a fun culture. The content was created in September 2024.
How do you use data in your CRM.
In Excel, in Google sheets, to drive sales performance? The best way.
Is to take that.
Data and chuck it on a tv. If you don't know what chuck is, it's an Australian word slang. So put.
That data on a tv.
Take it from a.
CRM where the.
Data is in a report, which is.
Incredibly boring.
No rep really cares about or even goes and.
Looks at, and.
Put it on a.
TV where they can see it, engage with it, stand there with their peers and go, hey, what's going on there? Look what James has just done.
And create a.
Fun culture. That's how you do it.
