San Pedro Fish Market holds trademarks including "Kings of Fish" and "Krusty Krab," but faced imitators after an eviction two years ago. Their attorney warned that failing to actively enforce these marks will cause the rights to lapse, making IP protection an ongoing effort that demands time, strategy, and constant vigilance.
We have intellectual property rights that we own, right? You know, San Pedro Fish Market is protected. Kings of Fish, Krusty Krab, this is our IP. Well, all over the media, we got evicted 2 years ago, so everyone thought they're gone. So all these little businesses popped up, 3 or 4, and some just put it on their menu, San Pedro-style shrimp trays. I own the IP on that. Part of me is like, should I just go and license it out to them and maybe like charge them a fee for using the name? And our attorney's like, you could, but you have to do something because if you don't do anything, you, you lose the ability to protect your intellectual property. That's not labor-based. Like, you gotta have knowledge, you gotta have time, you have the energy, you have to know how to produce narratives and strategies and really look at what's going on in the world.
