Matt WamplerCEO & Co-Founder, ClearCOGS · CEO & Co-Founder, ClearCOGS 🔪

How THIS BRAND Turned Social Media into a TV Show!

25 Jul 2025 · 1 min

Watch on YouTube

0:48

In this first‑person YouTube monologue, the speaker recounts how a long‑standing waterfront redevelopment debate—framed by ABC News as a crime‑ridden area—prompted community members to use their 10,000‑follower Facebook page to dispute the narrative. By posting the ABC clip and inviting responses, they galvanized nationwide supporters who shared personal experiences, turning the backlash into a positive storytelling platform. This grassroots content‑creation evolved into a television series called "Kings of Fish," which incorporates customer stories and showcases the community’s resilience and entrepreneurial spirit.

Chapters

This is what happened, dude. They wanted to redevelop the waterfront we're in for a long time, like 20-some years, because the buildings were in disrepair. So there was a couple voices in the community that were pushing hard to have everything torn down and rebuilt. And so what they would do is go on ABC News Media. Yeah. That waterfront's full of drugs and crime. And I would sit there going, this is total BS. We have a Facebook account. What is that? Let me look into it. Well, there's 10,000 followers. So I took the ABC clip and I put it on there and I said, does anybody have something to say about this? People from all over the country were like, I go there every holiday to visit family. That's not true. Oh my God, we have a way to rally people in support of us. Like, long story short, like, we started doing more stories. We started, like, telling our stories, started incorporating customers in our stories, and that evolved into what became Kings of Fish, our TV show.