Matt WamplerCEO & Co-Founder, ClearCOGS · CEO & Co-Founder, ClearCOGS 🔪

Restaurant Kiosks Prove Not All Customers Are the Same

10 Sept 2025 · 1 min

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0:50

In this brief presentation, the speaker discusses how data captured by restaurant self‑service kiosks—specifically first name, last name, and phone number linked to each purchase—can expose the diversity of customer motivations and purchasing patterns. Analyzing one store’s two kiosks over the first month, the speaker reports that out of 5,519 unique phone numbers, 320 customers returned at least once, 60 returned two or more times, about 30 returned three or more times, and six customers visited the store five or more times within a 30‑day window. The speaker uses these figures to illustrate that while all customers are paying for food, they differ markedly in frequency of visits and underlying reasons, underscoring the need for nuanced segmentation based on kiosk‑derived data.

Chapters

I've got to consider everybody, but they're different. They're the same but different. They're giving me money for food, but they have different motivations, different purposes, different gathering points, different reasons. I'll give you an example. One store, 2 kiosks asking for first name, last name, phone number, and correlating that purchase transaction, what they bought, to their name and phone number. What we found out of 5,519 unique phone numbers that came into that kiosk in the first month, 320 of them came back more than once. 60 of them came back 2 or more times. And I think 30 of them came back 3 or more times. 6 people in 30 days put their phone number in that machine. 6 people came to that store 5 or more times inside 30 days.