A restaurant owner explains why selling tacos online is harder than selling them in person. Customers want the experience of eating there, not just the food delivered home. Online retail lets the brand reach people in cities without opening new locations.
Selling an actual product is different than selling an experience. So when you're selling a restaurant, right, you're selling an experience, kind of. You're selling— and so I've had to learn how to transition all of our customers, not only like that are following our restaurant brand, I have to now get them to care about this retail product. But in some ways it's great because people that are always saying, hey, can you open in Washington? Can you open in New York? Can you open here? I can now say, Well, we will eventually, but for now, just order these online because it's the same restaurant tacos that you get.
