Franchisors often ignore franchisees' interests and drag their feet on new technology due to old vendor relationships. The speaker says franchisees need to hunt for better solutions themselves instead of waiting for the franchisor to lead.
This might sound a little harsh, but no one else is looking out for them except for them. Franchisors are not always looking out for you. You don't know what you don't know. There's other technology that franchisors aren't as committed to because of relationships that they've had for years. Franchisees need to take a look at what they can change. So I would say always be looking at new technology regardless of what the franchisor is saying.
