Most businesses pick tools first, then wonder what to do with them. Start by figuring out what customer data you actually need, then choose technologies that feed those insights. A restaurant needs to know who's eating there and how often before it picks a loyalty program or voice AI.
How did we get here? Well, we got here because we started in the wrong spot. We come into these positions and we go, we need loyalty and we need voice AI and we need this and we need this. But what we forgot about was the customer. And in order to achieve it, what do we need? We need data. So if we start with data at the center and we build out an entire ecosystem with the customer at the center, what do I need to know about the customer in order to drive the maximum amount of revenue, average ticket frequency, and then build out from there? Thinking about my restaurant first, And work out from there. The rest becomes clear. Okay, who can I find to do voice AI and digital boards together? Who already has that partnership? Who does loyalty POS? Where can I start to consolidate? But you have to start at the center and make sure that's right for you based on what you want to know about your customer, what you're going to do with that data, and what data you actually need.
