Matt WamplerCEO & Co-Founder, ClearCOGS · CEO & Co-Founder, ClearCOGS 🔪

The Entrepreneurial Spirit That Turned Aroud Wow Bao

5 Aug 2025 · 1 min

Watch on YouTube

0:43

In this segment, the speaker describes how severe resource constraints and lack of capital sparked an entrepreneurial mindset that prioritized cost‑free growth strategies. Faced with limited funding, they pursued business avenues that required minimal expense, notably pioneering online ordering and third‑party delivery in Chicago. Wow Bao became the third restaurant in the city to launch on Uber Eats, positioning itself ahead of competitors by embracing delivery before it was mainstream, all while deliberately avoiding traditional third‑party delivery fees. The narrative underscores how scarcity can drive innovative, low‑cost expansion tactics.

Chapters

When you have a concept that's struggling to survive, you have very limited resources, you have very limited access to capital. I had no access to capital. So when you don't have access to capital, how are you gonna get through the day? Like, that's, that's what creates the entrepreneurial spirit, is finding ways to grow that don't cost you money. So I chased business that was different than what we did. I wanted to do delivery in Chicago before third-party delivery. WowBao was the number 3 Chicago restaurant to go live on Uber Eats when it started here, right? We were the— Wow. Third restaurant in all of Chicago We're not gonna turn on third-party delivery. So we got involved with online ordering and delivery way before anybody else was doing it.