AI-generated posts are flooding social media, making truth scarce. In five years, trust becomes currency: honest voices gain influence while prolific but untrusted writers fade. Media companies must stop chasing volume and invest in credible personalities instead.
If you look at the internet now, especially social media, people are using AI to write posts. Who knows what's true on Twitter right now? Think about what that looks like in 5 years. How are you going to know that something is true? But you will know it's true if it came from someone or a brand that you believe is telling the truth. If I'm, you know, a CEO or I'm a boss and I'm looking down at my publication QSR and I'm saying, well, okay, you know, Danny's not valuable to me because he writes 10 things a week. Danny's valuable to me because people believe what he says. And that's the truth economy. And I think I think that's the investments that a lot of media companies are gonna have to start making, is in the people side and in the, like, networking side.
