Matt WamplerCEO & Co-Founder, ClearCOGS · CEO & Co-Founder, ClearCOGS 🔪

"We're Building the Nike of BBQ"

11 Nov 2025 · 1 min

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0:31

In this brief segment, the speaker outlines the restaurant’s ambition to become the "Nike of barbecue." By drawing a parallel to Nike’s founder Phil Knight, who created products to enhance performance and serve as a beacon for runners, the speaker positions the BBQ brand as a community‑centric venture. The core strategy hinges on three pillars: undeniable hospitality, compelling storytelling, and delivering the perfect plate of barbecue. Together, these elements are presented as the means to build and grow a loyal community around the brand.

We believe that we are going to be the Nike of barbecue. All right, you gotta walk me through the Nike analogy. Right, so if you know anything about Nike and Phil Knight, they started the company to be the streetlights for runners at night. He wanted to make clothing that helped people perform better. Yeah. So we started a barbecue restaurant that wanted to build and grow our community, and we're gonna do that with undeniable hospitality, storytelling, and the perfect plate of barbecue.