3 personal branding truths that will make you sick ($40M/year CEO)
In this segment, Matt Ryder explains the extreme privacy measures he enforces around his family, especially prohibiting any posts of his children in school uniforms. He expresses intense frustration when others tag or share such images, even threatening to scream at them. He recounts a vivid incident where his employee Luke, after seeing a vlog filmed in front of the Whatso, drove to the location, identified Matt, and later sent him memes, illustrating how easily his whereabouts can be discovered. Matt also describes the difficulty of sending family photos to relatives on Facebook due to being inundated with messages and the risk of being recognized. He concludes with a cautionary note that anyone known for generating significant income must seriously consider privacy and safety implications.
