Matt RyderEx-special ops sniper turned CEO revolutionizing sales calls

My exact goal tracker as a $40M/year CEO (part 2)

15 Oct 2026 · 1 min

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In this segment of his "Goal Tracker" series, Matt Ryder explains how a $40 M/year CEO structures yearly objectives to accelerate personal and business performance. He outlines a concrete time‑based target system (e.g., reducing a task from 90 min to 45 min by June) and stresses the need to prioritize skill development—starting with the easiest high‑impact abilities such as pitching and handling interruptions. By focusing on one skill at a time, the CEO creates a clear development pathway that later enables secondary objectives, like increasing Average Order Value (AOV). The segment walks through the logical flow: set measurable time goals, identify the most accessible skill to improve, master it, then cascade into the next growth lever, all while planning the execution steps. The tone is conversational yet instructional, with an enthusiastic, confident attitude toward rapid improvement.

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You'll develop 5 to 10 times faster doing it this way. This is my goal for the year. Then I'm going to set like a time goal. So I'm at 90 minutes here. Let's be at 80 here, 70 here. By June, we're at 45 minutes. Now we go, how? You can't focus on all these things at once. So you kind of have to like prioritize them. What's the easiest? So you might go like pitch, then you're going to go like interrupting is like not that difficult of a skill set to get. So interrupts. This becomes the focus of your development. And what that does is it gives you such a good focus. And then like by the time you hit it, you're like, now what I want to do is I'm going to work on getting this up. So around here, I'm going to work on increase AOV. So the first things first, you got to go through all this kind of stuff, set your goals, start to figure out what your development's going to be. Once you've figured that out, then you're like, okay, how am I going to plan this out?