Mehul NariyawalaPresident & Co-founder, Matic Robots

Some Robots Make Noise. Ours Just Cleans.

27 Jun 2025 · 1 min

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In this product‑focused monologue, Mehul Nariyawala critiques the common industry practice of equating vacuum loudness with suction power, likening it to the outdated belief that louder cars are faster. He argues that the true driver of cleaning performance is the brush roll, which must physically agitate and lift dust before the suction can capture it. Using this insight, his team deliberately engineered a vacuum that is exceptionally quiet while still delivering strong cleaning results, emphasizing that quietness does not imply reduced efficacy.

Chapters

we realized that a lot of these vacuum makers use noise as a metaphor for efficacy. So the louder the vacuum, the higher suction it must have, so more effective it must clean. Ah! It was the same metaphor that we used to have for car, that the louder the car, the faster it must be, until Tesla came and changed it. Turns out most of the cleaning, you know, the analogy is that if you have a dusty car, you, no matter how fast you drive, unless you nudge the dirt on it, it's not going to get In the same exact way, the most effective part of the vacuum is actually the brush roll. It has to nudge all the dirt and then pick it up. So we spent time figuring out how to build a really, really quiet vacuum and