How to decide when to make booking a sales call easy versus hard. When you're starting out, remove friction. As you grow, get selective about who gets your time.
How to decide when to make booking a sales call easy versus hard. When you're starting out, remove friction. As you grow, get selective about who gets your time.
When you're in a position where you don't want to waste your time, like with, like on sales calls, for example, unless someone's really serious, you're going to make it hard for them to make a sales call. There's going to be an intake form before they can even book the sales call. They might have to go through a few steps. If you're in a position where you're trying to book sales calls and that's like your lack, you're going to make it as easy as you can. The ease of what you're considering for the consumer will shift when you get to a point where you're like, hey, I'm at a point now where I get to be really particular about who I work with. Right. You can make it harder. Yeah. Make them go through a whole landing page. Make them do these things. Because if they don't want to do that for a freebie, then they're probably not going to want to invest. But I'd say right now, as you're starting, the easier you can make it.
