Melissa Dlugolecki argues that chasing more leads through ads is pointless without the basics in place: email capture, nurturing sequences, proper messaging, tracking, retargeting, onboarding, and upsells. More leads just leak out if your funnel has holes.
I want more leads. I need more followers. I want more, more leads, more followers. I'm gonna go to paid ads. I'm gonna do this. I'm gonna do that. I'm gonna do that. And they're bringing everyone into their funnel and their funnel has holes. They're not collecting emails. They're not nurturing. They're not looking at their numbers. Their messaging is off. They're not retargeting. Their onboarding system sucks. They're not doing cart bumps and upsells. What happens? We pour in and it comes out and we pour in and it comes out and pour in and then we're like, I am fucked. Of course, we're literally running in circles.
