AI works best as a tool, not the main creator. People can tell when content is AI-made, and it misses the human connection, visual sense, and intuition that actually build brands and strategy.
AI is a tool to be used, but I don't think it's the sole— it can't be your sole driver. You need— people can feel when it's AI. People can feel like you need the human connection, you need the human eyes, you need the human intuition. AI doesn't have intuition. I use intuition a lot in how I'm building out strategy and brands and businesses.
