Melissa Dlugolecki explains how to keep ticket sales steady throughout a launch instead of relying on last-minute panic buying. She uses staggered incentives every few weeks, but warns that later offers must never beat earlier ones unless you honor them retroactively. This keeps momentum alive without long gaps between sales.
Am I going to be able to sell tickets? And people always wait to buy until the last minute. And it's always this anxiety thing. Like, you'll get a rush in the beginning, and then it'll be dead, dead, dead, dead, dead, dead, dead, dead. And then that's why what we do with our clients is we build out sales things in, like, in their funnel sales strategy so that it's like an early action bonus. But then there's an incentive to buy 3 weeks in. Now, the key is that that next incentive can never be better than the one before it, right? So you can never drop prices or make it a better deal unless you retro honor it. But we do that with our clients because it'll be different things that we're doing every couple of weeks to create incentive to buy. So you don't have this lull, and then you'll get a flurry at the end. Usually with FOMO, people get the FOMO right at the end.
