Melissa Dlugolecki says making content alone won't get you clients. You need what she calls the work in her Brand Lab to bridge the gap between creating and converting. Content for ego doesn't build a sustainable business.
working with some of the top names in the industry. It is not content to client. You have to do these things in between. And that's why in the Brand Lab we do all of this. Whereas you'll see a lot of people just create content, but that's not what's gonna convert. And I don't think anyone is making content for fun. Otherwise we're kind of just fanning our egos and entertaining ourselves, not building a business.
