Melissa Dlugolecki explains why a single freebie doesn't work for lead generation. Instead, build a three-step funnel: a branded lead magnet matched to your audience, a landing page that introduces your brand, and an email sequence that delivers value and guides prospects toward the next step.
So you really wanna build your email list. So lead magnet, freebie, whatever you wanna call it. We build that strategized and customized for our customers, right? For them and their brand. And then you want a nice landing page for it to go on, lets them know a little bit about you. So you take people from social media to this, they're getting to know you. It's like dating, you know? And then you get them in an email sequence. A lot of times people will just give something and they're not actually nurturing them. Share some value, let them know what you do, let them know how they can take it further. And people are missing this in their funnel all the time.
