Melissa Dlugolecki started with 4,000 followers and couldn't waste a single lead, so she obsessed over optimizing her sales funnel. Larger brands with bigger audiences often leave huge percentages of potential customers unconverted, leaving money on the table.
I actually couldn't afford to lose leads when I started. I couldn't afford to not convert clients. I couldn't afford to not retain clients. So I had my funnels fucking dialed in because I had 4,000 followers. I couldn't afford to lose them. And so honestly, if we take that and apply it to people with bigger brands, there's usually a lot of money that is available there. For sure. Because if you're, if you're making even decent money, but you have a large following, you haven't even touched, like the percentage that you've probably converted is so small when I think of it in terms of that.
