Melissa Dlugolecki builds every product launch differently based on six variables: brand power, price point, authority, prior experience, offer length, and lead pool size. She whiteboarded her process to show how the same framework adapts to each unique situation.
This is how I build out launches. Now, I do not do one-size-fits-all launches. They're all super different. Always. It's going to depend on your brand power, your price point. High investment is gonna need more brand power and maybe more time for somebody to say yes. Depends on how much authority. It's gonna depend on if you've launched something before. It's gonna depend on the length of the offer. It's gonna depend on, um, how many leads you have. So every time I build someone's launch strategy out, I follow this process. But every single one looks different. Every single one. And that's fun. Makes it a game. I love whiteboarding. We got a lot of whiteboarders around here. Launches is one for me. I'm obsessed with launches. It's like my superpower.
