Melissa Dlugolecki shows how to keep sales steady throughout a promotion by spacing incentives weeks apart, never making later offers more attractive than earlier ones, and saving FOMO tactics for the end to avoid killing early momentum.
Am I going to be able to sell tickets? And people always wait to buy into the last minute, and it's always this anxiety thing. Like, you'll get a rush in the beginning, and then it'll be dead, dead, dead, dead, dead, dead, dead, dead. And then that's why what we do with our clients is we build out sales things in, like, in their funnel sales strategy, so that it's like an early action bonus, but then there's an incentive to buy 3 weeks in. Now, the key is that that next incentive can never be better than the one before it, right? So you can never drop prices or make it a better deal unless you retro honor it. But we do that with our clients. It'll different things that we're doing every couple of weeks to create incentive to buy. So you don't have this lull and then you'll get a flurry at the end. Usually with FOMO, people get the FOMO right at the end.
