Mike Andes tells home-service owners that equipment and an LLC don't make a business. Getting to $200k annual revenue means actively finding customers through door knocking, direct mail, and ads, not waiting for them to show up.
Fancy trucks, fancy equipment. It doesn't make you a business owner. You purchase something fantastic, you started an llc. Very low levels of IQ required to do these tasks. Getting customers is the definition of a business because they exchange value with you from zero to $200,000 in annual revenue. The biggest mistake I see home service business owners making is just thinking that customers show up on their front door. Like, do you think that all your competition is just like trying to get rid of customers? No. They're actively pushing into the market. People have excuses for why they can't door knock, why they can't do door hangers, why they can't do every door direct mail, why Facebook ads don't work in their market. Just take action. The vast majority of these excuses you haven't even tested.
