Conversation between two speakers (creator Mike Andes and a colleague) describing a pricing error and subscription-management problem in a lawn-care business. They report tiered monthly pricing ($99, $150, $200 by property size), roughly 175 subscriptions, a rushed $50/month price increase sent days before billing, and refunds totaling roughly 60% of annual revenue—nearly $200,000—for work that had already been performed.
So we had priced at 99amonth. So everyone was at 25 a visit. And these are half acre properties. Oh, dude. For acre properties, it was 150amonth. And then for acre and a half properties, it was 200amonth. I think we had 175 subscriptions. So we were doing 40 or 50 lawns a day. And everyone had just quit. So it was just me. And I was kind of, I have to cut down to something manageable. And so we sent out and said, we're raising by $50 a month. And I did it terribly. I did it like three days before we were billing everyone. My to tell you the worst part, we offered refunds.
And I told him, if you don't like the way that my hair looks, ask for a refund.
They did. So out of the 175,000 that we.
Made last year, that's not including refunds.
60% of.
What we made last year was refunded.
60.
60%.
So close to $200,000.
In refunds, basically.
And that's for work that was performed.
