Mike Andes shares three principles for building a home service business that lasts: cut unproductive work, spend marketing money during spring rush when demand peaks, and use the off-season to actively sell services instead of waiting idle.
Just a small fraction of home service businesses will last 10 years. And in my opinion, it takes five to 10 years to build the business that is profitable, has a high enough revenue, and is able to allow the business owner to be able to not be in daily operations and it's still operate. So follow those three principles. Eliminate unproductive labor, make sure you spend money on your marketing budget during the go time, the spring rush when the demand is high. And thirdly, try to switch the mentality from this is my off season to what services can be done during this time so so I can actually go on the offensive.
