YouTube video by Mike Andes ("$60 customer acquisition cost🧐") showing a short segment where Mike and Jonathan shift from door hangers to flyers and direct door-to-door pitching to acquire lawn-care customers. The transcript excerpt includes live dialogue of knocking, handing flyers, and brief rejections/acceptances; the presenters note the high rejection rate ("99.9%") and use wearable camera (Glass) to record interactions.
Because we have ran out of door hangers, we are now going to use flyers and actually knock on the doors of our customers and ask them if they want service. This is potentially one of the most scary things to do, the most nerve wracking things to do is to knock on a stranger's door and try to pitch them a product. Jonathan's gonna be wearing the glass today, so you can see exactly what it's like to have 99.9% rejection and failure when you're trying to pitch a product. Hey, renters. Oh, okay. I'm John.
I'm with Augusta Lawn Care. Just give that to the owners, if you would.
All right.
Thank you.
Have a good one.
You as.
All right. There's always that.
We got a flyer on the door yesterday.
Oh. Perfect for the prop, like the mulch and things like that.
