Mike AndesFounder, Augusta Lawn Care and Homeworks · Founder of Homeworks and Augusta Lawn Care

Direct Marketing 101! Know the goal and Clarify the CTA.

19 Apr 2024 · 0 min

Watch on YouTube

0:20

A short YouTube presentation by Mike Andes (uploaded April 19, 2024) about direct-response marketing for home services. The speaker emphasizes defining a single end-goal (typically getting the customer to request an estimate) and making a clear call to action (call, form, or email).

When you're doing direct marketing, you actually have an end result, and that is, I want the customer to usually request an estimate. That's usually the goal of all of your advertising when you're doing home services. And when it comes to direct response marketing, it's like, do you want them to call you? Do you want them to fill out a form? Do you want them to email you? You make it very clear what you want them to do.