"Do NOT listen to them." - Episode 076

Alrighty. Welcome back. Another episode. C Suite Unfiltered.

Did you miss last week?

No, no, it's been a long week. Lots going on, so. Very cool. Well, appreciate you taking the time to sit down with us again and appreciate everyone out there that listens like. And subscribe as always.

You should appreciate them more because if without them, I probably wouldn't show up.

That's fair.

I don't know.

Yeah. If we were getting zero views, we are going to start, uh. I've been delayed on this. We are going to start getting in short form. So I'm gonna start putting out short form.

Dude, all my salacious clips. You're gonna cut out of context so I can get. Yeah, cancel.

Exactly. Yeah. So my buddy Braden, who's been on the pod, he does marketing for a lot of small businesses. He creates short form for them. So he was like, hey, send me some of your files. I'll make some for you. So he kind of gave me an intro to it and I'll probably get my own kind of software for it and we'll start doing short form.

Well, you know, Captions app is really good.

Yeah. Trying to make it worth it. The app he uses as. Oh, what was it?

I can't remember, but he's called Captions.

Okay.

We use. And it's for short form. It's really nice. Yeah, it's probably like the most popular, I would say. But.

Yeah. Yeah. So he has one. It works really good and it's pretty cheap in terms of. I'm assuming that's probably pretty pricey.

No, no, it's like an app on your phone. Like 10 bucks a month or something.

Okay. Yeah, his is similar to that. So anyways, we're gonna do some short form. If you see the clips, like them, share them all that. So cool. All right, well, we are going to jump in here. Now, I don't have anything overly particular to get into, but I. Something that I thought was very interesting.

To avoid the presidential debate from last night.

I mean, I just honestly, I did watch clips on Twitter. I did not sit down and watch it. I watch clips on Twitter. And, you know, it is what it is at this point. Like, I. I don't believe at this point most people's decision will be decided by a debate. Yeah, like the overwhelming majority. Yeah. Like, what percentage do you think is actually swayed by those debates?

Percentage that is in the middle, that's going to make the difference.

Right. But. But where, like, where are those people? In all honesty, like, five counties in.

The U.S. yeah, we like, we talk.

To so many people. Like, I'm on sales calls all the time. We have franchisees all over the U.S. like, we have, we work with. You have a. You have a mass amount of employees. We talk to a lot of people. Like, where are those people that are genuinely sitting there? Like, I'm not sure who I'm going to vote for. Like, have you ever met one of those people?

Yeah, but those are the people that decide in the election.

Yeah, but where are they? They're like, they're unicorns. Five counties in the U.S. it's wild. It's wild. Yeah, that's fair. That's fair. All right, well, anyways, no, not going to get into the presidential debate, mostly because I didn't watch it. I want to make sure I'm educated when I talk about things on the pod. And honestly, it didn't seem that interesting to me.

Yeah.

From, from what I did see, it sounds like Trump took a lot of bait. A lot of bait was dangled and he maybe made him look a little aggressive or potentially not as presidential because he went on the attack more than he should have. That's what some of the, some of the pundits have been.

Now, did you hear, like, take that debate off the table for a second? He. Did you hear about his task force he wants to set up with Elon to cut down the size of the government?

I heard something about it and I know he said he'd appoint Elon to, like, some sort of efficiency position.

Yeah, supposedly, like, he's legit serious about it because Elon was talking about it. That would be sick. Like, they did the same thing in the 80s. They had like an independent council created and just like, cut out regulation, cut out bureaucracy, reduce the size of the government. Yeah, dude, if Elon went in like that, like you do with Twitter, I would be so, so on board with that.

Yeah, he said like the. The head of Efficient government efficiency or something.

The chair chair department, if you spell it, Department of Governmental Efficiency is do Do.

Yeah.

Elon was talking about it on a. The other day. You'll like it.

The all in. All in summit.

They put it up. So that was cool.

Yeah, I, I haven't watched that yet.

But that went off at the rails at the end.

Oh, yeah, you'll see. That doesn't surprise me. Off of the rails, dude. So anyways, yeah, not getting into the debates. Vote for. You want to vote for it is what it is at this point. You know, fingers crossed. All right, so this clip I saw, I honestly have no idea who this guy is talking. It's, it's from one of those kind of more like motivational type, you know, TikTok channels. Right. But what this guy says is interesting. He's. He's in front of what looks like a classroom, so he's teaching. Obviously, obviously, it could all be fabricated, but this is an interesting clip. Whether it's true or not, it's a good analogy. So I'm going to play it for you.

There was a study done in Florida at a tennis academy. And what they looked at was, what is the difference between those tennis players that are top five in the world versus those that are top 25? Was it their diet?

No.

Was it their exercise? No. Was it when they started playing the game? No. Was it their coaching? Was. Now.

What they actually found was this. The difference between the top five ranked people in the world and the others in the top 25 was their thinking in the 10 to 15 seconds after a point had been scored. In tennis.

Those athletes that thought positive things.

Things such as, I love this game, there's nowhere else I'd rather be. I may have not got that shot, but I'm going to get the next one. Watch this.

Those athletes that thought positive, it slowed down their heart rate, slowed down their breathing rate, and across the entire competition, they were conserving a lot of energy.

They were feeling better about themselves and thus across an entire tennis match, in.

The end, initial reactions to this clip.

Sure.

That's great.

Yeah. I wish I could be more positive about my brain, but.

Yeah. What do you think? Having, you know, one of your, I would say one of your most impactful keynotes, at least for me personally, I think having, you know, trying to read the room when you are on stage, impactful to your audience was when you did the. The keynote on lower highs, higher lows. Right. About emotional stability. Right. That you. In business, you will have high moments, you will have mountaintop moments where you sell this job, you have crazy massive profitability, like everything's firing on all cylinders. You can go on a vacation and everything in your business runs smooth for the first time. Like give these mountaintop moments. But then you also get hit with these valleys of desperation where, you know, a truck engine goes out on you, an employee has a huge damage case, like you can't make payroll, some somebody sues you. And then you talked about having this emotional stability. Do you think that this is different to that, where it's just, hey, I just need to say positive, like I always need to be high or do you think there's a balance between like, emotional stability and always being positive?

Yeah, I think the only difference I would say between like sports and business is the longevity of the athlete versus the entrepreneur. So like, an athlete in tennis might have a 10, 15 year career, whereas in business, like you can have a business for 4, 40, 50, 60 years. And so that's when longevity is a little bit more important, I would say. And I would also say that there are people in sports and in business that just have a chip on their shoulder and like, they are fueled by anger. So it's like, take what you got and like, use it. I would probably say. And I'd say like when you're talking about your physical build up, like, yes, your heart rate really does matter. I do believe that you can be nervous, anxious, mad, and make good business decisions still. And that economically turn out, it's like, what, what are we measuring? In this case? We're measuring like hitting a ball over net. In business, it's like making right decisions, hiring the right people, making the right based on the market, like, making right, you know, changes in the business. And so I, I would say that like this, this, the athletic side is very, very dependent on your, your physiology. And I know that is important with business. But I also have seen too many people that are just like mad with life. Mad at their family, mad at a business partner, mad at a spouse that left them, whatever. And then they go on to do like incredible things. Cause they're just fueled and they have the ability to work for 16, 18, 20 hours a day. Whereas with tennis, you're in an hour and a half match. And so I think the longevity for the entrepreneur is far more important. Like if you look at not just how many years they're doing their craft, but how many hours a tennis player is actually playing tennis at a professional level. It might be, say they play a match a week that's like prime time. It might be, you know, over the course of their career, maybe a thousand, two thousand hours that are actually on stage, maybe 4,000 in a competition. In competition. Whereas like in business, if you work 10, 15, 20 hours a day and you do that for 50 years, you could theoretically have 20 to 30 times as many hours performing.

Right?

And so I think first off, it's like, use what you got. Because Even the top 25 tennis players make a good living, right? You could be mad if you're number six, baby. Let's go.

Yeah.

You're like, oh, they're not happy. It's like, who Cares. They're number six. Yeah. And then I would say, like, I think what happens a lot of times I see people get really successful in business and then they start optimizing for, like, positivity. And that's usually, like, they are getting from, like, number six, number seven, number eight, to the number one, number two, number three. So if, like, you talk about Bezos or Elon or Tim. Tim Cook or. Or like, I was not hitting him, Steve Jobs, like, they have much more, like, follow your passions going like that. Because they're probably going from, like, the top 10, trying to get in the top two or three. I would say, like, for the vast majority of people listening and how I think about is, like, get in the top 10 and whatever it requires.

Whatever works for you.

Yeah. Make it happen. Get in the top 10 and then optimize for, like, positivity and brain health and optimize, like, for your, you know, cold plunge and all that stuff. Like, I think a lot of times the people that do that, it's like, oh, they're great. Is it because the cold plunge. No, it's because they did all these other things to get them to that stage, and now they're in that optimization standpoint where I think the vast majority, like, one out of a million will even get in the top 10. So, like, focus on getting in the top 10.

Yeah, no, that's a good point.

You get there first.

That's a good point. Do you feel like. And this is. This is very personal, so everybody's different. Like, you're saying what works for you might not work for another person, but do you feel objectively that using negative sources as motivation will actually be more taxing on you in the long term?

Oh, yeah.

Yeah. Oh, yeah. So you're saying it is a game of longevity, but whatever works to get you there, to that top 10.

Yeah. No, I see.

You're saying you see the balance there.

Yeah. Because there are moments younger.

Yeah.

You probably die younger if you have.

Higher levels of stress. Like, there's. There's a mental, like, tax, if you will, on. On yourself.

There is no top 10. Right. Like, top 10 of what? Well, net worth. Well, cash in the bank, equity that they've never used. Like, so that's why it's a little harder to gauge. And it's like, well, how happy are they? Like, do they spend time with. Do they have kids? Like, have a relationship? So it's tough. Whereas in, like, in business, in sports, like, points, wins.

Yes.

It's very subjective when it comes to Business success.

Yeah.

And so unless you're just simply looking at net worth, but then it's like, well, there's so many ways to measure that. So.

Yeah.

Yeah. What would you say is the almost cutoff for maybe a fringe motivation, if you will, like you say, hey, I just want you to get to the top 10. Well, if someone out there is like, really thrives on negativity, almost like seeks it out as a way of motivation, like, how long can they sustain that for?

Dude, if they in the top 10, who cares? Yeah. Like, if you get the top.01% of wage earners, like, you've won the economic game. And so then once you're there, you can afford to optimize all these other things to become healthier. Like, money solves these things.

Yeah.

Like you can hire out the stressful parts. Yeah, you can. If you're trying to, then optimize it. For someone like Elon, he's like, not trying to optimize for happiness. It's very apparent. And so, like, but most people in his stage would have been, okay, I'm going to go hire CEOs of each of the businesses. I'm going to like, he could just hire an executive team to like, killer for every single business and his stress would dramatically reduce. But he wants to be an operator. And so, you know, I think money can solve the problems. And that's why we look to the people that are solving the problem, like, oh, I should go hire an executive team. Like, no, no, they built the business at this point where now can afford that. And so, I don't know, negative energy, it definitely will kill you sooner. Like, I've very much felt like when that stress is on, like, I literally feel like I'm going to die. And so it doesn't surprise me that, yes, they will. Their, their candle will be extinguished sooner. But whether or not that's bad, that's. That's kind of their call.

Yeah. And I like where at the end, because a lot of times, like whether this is a very scientific study that this, this gentleman is talking about or if it's completely anecdotal, I don't know. I could find out. But for the sake of conversation, we're just going to assume it's, it's credible. Right. That he flips it from this emotional, oh, they thought positive thoughts to a physical. It was actually a way to conserve energy. And I think that's the value. Because you talk about this a lot with business owners, like, there is no reason, there's no logical Reason for you to host an annual conference every year. Why do you do it? To keep business owners from spinning their wheels, I would argue. Do you agree with that or do you disagree with that?

Well, there's a lot of reasons we do conference, but definitely not economic, that's for sure.

Right. Because what you're trying to do, and I'm relating it to this clip, is keep business owners from spinning their wheels, making the same mistakes over and over and over and conserve energy. Does that make sense?

Yeah. No. I agree with the principle 110. I definitely feel like literally my life is like at a 3 to 5x speed, like aging. When I'm in stress and I know I don't make as good decisions, then I know when I don't sleep well that it leads to bad decision making. I get much more agitated and irritable. I have a harder time focusing. So like, yes, I agree with this sentiment. I just have seen too many outliers of people that were extremely angry, never slept, were horrible people, managers were just horrible and they somehow succeeded.

Yeah.

So like I don't think it's like you can put it in a box.

Yeah.

I think it has much more to do with like your ability to stick with the game and perform 16 to 20 hours a day.

And yeah, what doesn't, what doesn't kill you will make you stronger. In business, in, in, in sports, if it doesn't kill you, it could potentially take off your edge to where you lose the game. And it is a 1 or 0, like a 0 sum game. You win or you lose. In business, it's not like that. Like I can do 98 and be on top of the world. Right. And like lose to 2% but still be like at the top of my game. And so yeah, it's not.