Mike Andes argues direct marketers waste money on branding when they should focus on clear calls to action. Instead of vague messaging, include specific asks: a phone number promising a 24-hour estimate, a form for quotes, or "take a picture of this and I'll get you on the schedule."
I recommend personally that you spend your money on things that are asking for the sale. I don't recommend that you do a door hanger that just has all your services and your website and your phone number and everything's on there. That's in a form of branding. You're just kind of, like, throwing your message out there. I would rather you have a very clear call to action, a very clear CTA inside of your marketing that says, take a picture of this and I'll get you on the schedule and you put your pricing on there. Or go to our website and fill out the form and you'll get a quote. Or within 24 hours, if you call this number, we will have an estimate to you. The whole goal is to give them a quote.
