Mike Andes tells business owners to pick a service area and stick to it. Expanding beyond your boundaries dilutes quality, reduces efficiency, and tanks profitability even when revenue grows.
Don't try to service everywhere, all around you. You don't have to serve 100 mile radius. You need to define what those things are up front, what neighborhoods, what cities, what zip codes are you going to serve. And don't go outside of those areas. And Augusta Lawn Care because all the calls and the leads go through Command center. The owners of Augusta Nation don't even see the leads that are outside their service area because it's very tantalizing to just slowly creep outside your service area. Slowly and slowly until all of a sudden you're, you're serving this massive market and you'll never be efficient, you'll never be profitable. And yes, your revenue might be growing but your profitability continues to sting. So establish what your service area is so your product doesn't get diluted because ultimately your product will suffer and your current customers will suffer if you constantly are stretching yourself thinner and thinner and thinner in terms of services and what service mix you are willing to offer.
