Transcript excerpt of a YouTube video by Mike Andes offering practical website conversion improvements. The speaker emphasizes increasing lead conversion (e.g., from 1/50 to 1/25 visitors) by changing CTAs, hero image, and adding a simple fillable lead form on the homepage so paid traffic and SEO actually convert.
If I can figure out how to take this website and instead of 1 out of 50 people that get to the site ask for an estimate and we get that one out of 25 we double the business. These would drive traffic to the website. Running Facebook ads will drive traffic to website getting better SEO drive traffic website but if the website doesn't convert them into leads I could care less. Change the CTA to get it get request an estimate Change the photo to mean your guys in your uniforms out here with the truck. This looks cle great. Make that the main image. In order to give you guys information I have to leave the homepage and then I have to scroll down right from here. I want to have a fillable form. Even if you move this over you had 1/3 of this just being I want your name, your contact information and what service you want. Just get their information so then you can capture the lead.
