Mike Andes is building a lawn-care business with $500 daily ad spend, splitting $250 between Facebook and Google. He uses billboard-style creatives with city landmarks and humorous copy like "Missing lawn guy. Last seen asking to get paid" to target individual cities within a 5-10 mile radius, focusing on fertilization and weed control.
I'm starting a $1 million lawn care business, and here's how I'm advertising. On Facebook, I'm showing these billboards, and some of them are funny, like these ones. Missing lawn guy. Last seen asking to get paid. These are some of the ones that I'm gonna be sharing on one Facebook ad strategy. The other one is going to be showing billboards by city. So we have fertilization, weed control, we have the funny ones, and we have for mowing. Right now, I can't yet advertise for mowing 'cause we don't have the equipment. So we're gonna do fertilization, weed control. But one thing that a lot of people don't do is advertise by city inside of your service area. So if you serve a 5 or 10-mile radius, I'm going to get every single one of these cities because I want to make sure I'm targeting specific people in that area. For example, in this specific market, Bartonville, this is a landmark to that local area and I can actually target their specific area. So if it's a water tower, a town hall, a landmark in your local area, what this does is prevent people from keeping scrolling on. They're going to see something local to their market, local to their area, and it makes them stop. I'm going to call them out in the creative, in the primary text, and in the headline. So we're spending about $250 per day on Facebook and about $250 per day on Google.
