Mike Andes (YouTube video) gives a concise marketing tip: to halve customer acquisition cost on Facebook ads, keep the same budget and ad copy but create multiple creative variations (different images, carousels, and videos). He reports an experiment where this approach reduced customer acquisition cost by 54% and produced roughly twice as many leads for the same budget.
If you're running ads for your small business on Facebook, the fastest way to cut your customer acquisition cost in half is simply make more ads. Same exact budget, take the exact same text and headline and just do different pictures, carousels and videos. Just different creative, a bunch of different variations. We did this yesterday. It drove down the customer acquisition cost by 54%, so literally half. And got twice as many leads for for the exact same budget simply by making the same ad with different pictures and different videos.
