Mike Andes explains why entrepreneurs waste money marketing before they're ready. Early adopters want to work with new businesses and will pay premium rates for it. The catch: you have to be authentic, or you'll disappoint the people most willing to pay.
Many times. Us as entrepreneurs, us as big thinkers, blah blah blah, trying to think outside the box. We are so far ahead of our business in our marketing that we fail to capitalize on the early adopters that are out in the marketplace that want to hire a small business, want to hire a young entrepreneur, want to hire some young guy or gal that's just getting started and they're willing to pay a premium and not expect the best result, not expect the highest quality, not expect a big, nice shiny office or equipment or multiple team members to show up at their house or service there account or whatever industry you're in. I promise you that if you're true to who you are, you will not disappoint people because they're not going to come to you with some preconceived notion that you've built in their mind by your advertising and then be disappointed by them. That not being the true case.
