Caleb raised prices on his Florida lawn care business and lost nearly half his revenue. He went from almost $300,000 a year to losing most of his customers and employees when he switched to subscription pricing.
Florida.
Almost $300,000.
Almost half the revenue.
I hate.
To say it this way, but I almost like losing.
Today we're in Florida with Caleb's lawn care.
People always say that you don't want to meet your heroes.
Weighed almost $300,000 in annual revenue the year before last.
In order to do that, you'd have to be the smartest or the hardest working person that I know, and you're neither.
You have given up all control of.
The business to someone else.
But then he had this bright idea of changing subscription pricing.
I forgot to tell you the worst part.
And lost almost half his revenue. Woo. Yeah, you'll sell a lot of those.
We offered refunds.
His employees have left. Now you don't have.
Much when everyone hates you.
Well, it's stressful.
If you're not making money and you're working crazy hours and all your employees are leaving, why didn't you pull a band aid off right away? Fired him without notice. Dude, that is what you call a horrible spring recipe. I'm sorry.
We're gonna try to turn this around with the help of the rubber ducky. With the help of Jocko. Go. And the fact that we have a tornado watch right now. It's gonna be very, very exciting. Oh, dear.
