Mike Andes argues small-to-midsize advertisers shouldn't hire a full-time ads manager. An in-house hire costs $7-8k monthly plus benefits, while agencies need just a few hours weekly after setup. Keep ads external until you're scaling to multiple millions.
Approximately $7–8k per month (before taxes and benefits).
I would be careful about hiring a full time person doing ads. I'm not saying you shouldn't. I just be careful. The reason is, is because if you're going to hire a good person that knows what they're doing, you're paying a minimum of 7, $8,000 a month. By the time you include taxes and benefits, probably more. If that money was spent on ads and done so slightly inefficiently, you'd probably still outperform them. If you're playing like I'm going to grow a five or $10 million business, I'm willing to take the L for a couple of years. You and have someone in house full time, great, that's fine. I don't even think you spend enough on ads to keep them busy. Like, I think an agency, once they set you up, is probably going to spend a couple hours per week monitoring your accounts. Like once you have ad set up, it's a matter of tweaking, adjusting, monitoring, reporting, taking the winners, replacing creative. It's not like it's a full time job. And so as much as I think I agree with you, down the road, you should take this in house if you're going to grow a massive company. I think right now you would be better off spending that salary on actual ad spend.
