How I Made $22K in 4 HOURS Mowing Lawns!

Boom. You can't beat that, baby.

Today I'm going to show you exactly how to get more lawn care customers. And I'm not just going to tell you about it. I'm going to show you it in action.

It's like Top secret squirrel stuff.

Michael Jordan lives in this neighborhood.

Now. Last month we checked in with Chuck. He's my regional manager. He helps me run eight of my locations that I own of Augusta lawn care.

I'm going to become a videographer at some point.

Now we're starting four brand new ones all in one month. And today we're going to show you exactly what they do in the first few weeks. Get new customers.

$16 customer acquisition cost.

Buckle up. Let's head to North Carolina and check in with Chuck.

No time for this. I don't have time for this. I don't have time for this.

How you doing, guys? Okay. So it's a Friday afternoon. Beautiful. Not a cloud in the sky, 82 degrees. Here we go. So we are in this neighborhood already. We have six clients in this neighborhood. So what we're trying to do is build great route density. So typically our, our minimum mow we run is $40. So what I'm trying is I'm going to try to with a instant door quote and I'm gonna run it 39 weekly, 59 bi weekly, and see if I can get as many customers as I can. The goal is I ultimately want to have 20 to 25 customers in this neighborhood. One guy can come out here, make 800, you know, 7, 800 and just destroy P4P because the truck's not going to move a whole lot. Normally we do 40. I'm gonna drop it to 39 just from a mental aspect of it to get that, drop that 4, 9, 3 and we're gonn this works for me. So.

As you can kind of see behind me back there, not very big properties. So last week I did 83 door hangers and got two mowing customers.

They're all new builds.

You see, like right here, they're still putting in around the mailboxes and the patios and stuff.

So.

And people say door hangers are dead, mailers are dead, all these other things, you know, if we can build out a route here, it's worth it. All day long, I'll spend the money because literally to get two customers, 80 door hangers cost me $6.50 plus my hour of labor. 50 minutes to be exact. We're going to see how this plays out. Continue to build this route I'll keep you guys all updated as we run along. But we don't just Google and Facebook and be done. Like we're trying door hangers and different things. So we'll see. And anybody I see, I talk to, I'll stop. And if the garage is open, if they're in the front yard, I don't just hang a door hanger and leave. I'll actually speak to them and try to sell them. So we'll see.

Man. So I had a yard sign up outside this neighborhood that I've been pounding with door hangers. And you see somebody went by and.

Kicked it thinking they're funny.

Put it on a corner by a stop sign out of the way of the mowers for the hoa. Now I gotta fix it. Now we're good, we're good. You can see it right there. Got the stop sign here. Basically you see when you pull up the stop sign, boom. Gusta Lawn care, mowing cleanups, landscaping.

Perfect.

All right guys, this is how you grow quickly. This house right here, we did an initial mow last week. I did some five rounds, actually did seven rounds. The two houses to the right, to the left and then the, what is it, three across the street or something like that. Anyways, now we're doing an initial mow on this one today. So we got both of these today. Getting that density up.

Let's go.

So today we're doing edbm. We got to put all these facing slips on bundles of 100 of the mailers. We got 2,900 of these to do. So let's get going.

Door hangers are working. I've handed out 250 door hangers in the past less than a week and gained six customers. And as you see the email there, those are accepted jobs, accepted mowing customers, all from door hangers. It's unbelievable. If you're willing to put in a little bit of time. Absolutely. Door hangers, like right now, they seem to be working now. Is it an every time thing? No, absolutely not. I understand all of that. Maybe I'm hitting it on good days. Like it's 75 and sunny today. I've gone out three times three hours and got six customers. Like we're talk, we're talking, talking literally two customers every time I go out for mowing, for mowing customers. So don't be afraid to do the extra work, pay a high school kid, whatever it is. Route. Our route density is going to be great. We've now got 12 customers in the neighborhood. That's A lot of that's a lot of work and not having to move.

The truck a whole lot.

So just keep banging out these door hangers and things like that. I think you guys would be surprised that print marketing does work when you're trying to get route density, get after it. It's kind of my, my thing right now. That's my, my stick. My, my go to right now is door hanger. Door hanger, door hanger, door hanger. Because it is working. I'm doing this in the other GMs are doing door hangers. They're having some success with it.

We're at home, it is almost 7:30 in the afternoon. But you know, the grind never stops. We gotta keep growing. So let me show you a little quick something, something that Chuck figured out. These instant quote door hangers, just write the price on there. Cookie cutter neighborhoods, you know, just make them all, all the same. That way you can just grind them out, write them all out and then you can run door to door, hang them all up. We got 15 of 100 of them here. We got some thank you cards too. But we got 1500 door hangers here. Got a little operation going. Eating dinner. We're going to get it done. We're going to get these all written out and we're going to get them hung up.

There's really no reason why you shouldn't. If you can spend an hour a couple times a week, we're going to make $115 to $120 per hour while we're in this neighborhood. You can't beat it. Guys.

Cranking out estimates. Had a meeting with Chuck this morning. Spent two hours in a Panera talking to him. Just going over stuff. What we got to do, we got to close some jobs. You know, we're, we're sitting at like just over six grand for the month.

So.

Yeah, half the month to go.

Delivery day. Let's see what we got. We get business cards for all guys. Adam Dean, he's one of our technicians, as you see Dean, long hair technician, guest number. We give these to the crew and then they can give these to customers as they're walking by, they're walking their dog, whatever. They can hand these out for referrals. And if a customer goes with it, says yeah, hey Adam, give me his card. And they accept that quote, $50 in their pocket, cash. Door hangers. Everybody likes door hangers. Lawn care, medium. But being a part of Augusta, we do get the added benefit of having all these templates. Lawn mowing, customer Mooresville Weekly price, bi weekly price, some notes. Customer can take a photo of this, give it to take a picture, email it to command center. Gas cans. 2,5 gallons. We like the Noseville I found. They're the best. Now I got door hangers, got the business cards for the crew members and we'll get those handed out to the guys.

I always get them 500 because it's.

250 is 10 bucks or 500 is 12. So I just give it 500. Makes me feel good.

Hello. Pull the goodies, right? So meeting the guys today, Friday. I typically try to meet with the.

North Carolina GMs in person.

See, you know, go to the shops, hand them supplies, whatever they need. So I got uniforms Credit marketing for Mooresville, kind of a little bit, everything.

Because they're starting to hire their first.

Crew, they need uniforms. So we get a discount, we buy in bulk. That's kind of one of the benefits, right, of having multiple locations. So close is we can buy 50.

60, 70 shirts and get a much better deal. We'll load them all up.

Before all you YouTube people in the world there cry about this. There's no gas in these guys. Use your common sense, please.

People are complaining.

Oh, there's gas. You can't keep gas in the storage and you can't keep gas in the truck. Listen, calm down.

We don't store it. Those were brand new cans. These are brand new cans of gas in them. Gaskets stored in the containers on the trucks.

And these, I'm just moving them to the storage facility. So we're good to go there. We do practice safety here.

This is a full load.

It's got five gallon cans, hoodies, uniforms, box of uniforms.

Slick Augusta Ride print marketing. More gas cans.

So we are in this neighborhood again. This will be the third time I've been in here with these Instinct mode door hangers. They're great. Now, with that being said, we're going to hammer these out. But as you can see.

You can't see it. Can't see it. I'm going to become a videographer at some point anyways. Gotta put the tennis shoes on, right? So right now I was doing estimates, walking around properties, things like that. You can't do that, cowboy. You can, but I'm about comfort, right? I want to be comfortable. So I'm going to swap these out, take these off, put out another 80 to 100 door hangers, and that's what I can do in about an hour. A lot of it depends on how many customers stop me, how many People are out again. We're going to try to get these going. Four new mowing customers. One of the mowing customers is actually going to be a pine straw installation, which is awesome. Recurring bed maintenance, which is awesome. Just by upsells. Always do your upsells. You can get so much work by just doing upsells. Make sure you guys are taking advantage of those. They're already your customers. They're already people that you should be doing business with already. People that trust you. So just make sure you're doing them. It's just such a simple way to get business.

Boom. You can't beat that, baby.

425 door hangers. 11 accepted estimates.

One neighborhood.

Customer acquisition cost of $16.

You can't beat that. Boys and girls get after it.

People are telling me they can't find work. They can't do this, they can't do that. I don't want to bash anybody. But nine times out of 10, that's because you're not working hard enough, right? You cannot sit there and just say, oh, I'm gonna put $2,000 in the Google machine and just wait and not close jobs and not do this right? So I put my money where my mouth is, and here we go. I've handed out 425 door hangers as of today. I started Friday, so five days, I've done 425 door hangers that taken me about four hours to write them and hand them out. Instant quote door hangers. What I'm doing is it's one neighborhood cookie cutter. All of the yards are anywhere from as small. Like when I measured one as small as 2500 up to about 6000. So what I did is I just, I. I don't care what the yard looks like. I don't care about the size. I care none of that, right? When you're making money and you're trying to bail route density, it literally that extra couple thousand square feet doesn't matter because that 2000, that 2500,000 square foot lot is going to take you 12 to 15 minutes to mow. Even the 6000, you can still be under 30 minutes, right? So if you go there, price them all the same, which is what I've done. Every house in this neighborhood is exactly the same price. I like. I don't care a thousand feet one way or the other. Every house in the neighborhood, every single home, corner lot, inside lot, I don't care. 425 door hangers. Okay? 11 have been accepted. Just mowing, guys. We're not. We'll get into that in a second. Just the mowing. 11 accepted off of 425 instant quote door hangers. That is a customer acquisition cost. 8 cents. My hourly rate. What if you would break it down if I was paid hourly, I'm salary. But if you broke my base pay hourly rate down, plus the door hangers at 8 cents a piece, 16 per customer. Think about that right there.

$16 per customer acquisition cost just for the mowing. Okay, now four, I think maybe five got mulch, pine straw installation. One, we're ripping the pine straw out and installing mulch. Four or five of those we're doing 400 projects for. So there's another 1600 to $2,000 on top of the elect. Like the 11 customers that are mowing, three of them. Our bed maintenance recurring $15 per visit from a mulch bed that literally. Guys, holds 1 yard next to nothing. Guys, right? So when you guys are like, man, I can't find the work. I can't do this. Go out pound pavement, hang door hangers. If you don't have money, great. That's okay. Spend a couple hundred dollars and get a few thousand instant quote door hangers and just hammer in these neighborhoods. Because these are one neighborhood. This is all one neighborhood. One neighborhood. Come on. Gotta get after it. You just gotta go work for it, man. Like this is you will, you won't get this better customer acquisition cost. You can't beat it. Like, you just can't beat it, right? So for a total of like, I don't know, 200 something dollars or whatever it is. 200 bucks, I'm gonna get $2,000 in projects minimum. Plus another 1500 dollars per year in mowing if we retain them all season. Like that is asinine. That's like a hundred times 100x multiple. It's crazy. Guys like you, if it's working, go get it, go out there, find a neighborhood cookie cutter, put the money in and go to work. Simple.

Good little stripe right there. Well, you can see Bermuda with warm season, cool season. That's why I think the Charlotte market is so good. Because it has cool season and warm season. So as it ramps up, warm season ramps up. In the summer, fescue cools down this beautiful backyard start that. All is well. We got some pending quotes for bush trimming. Nice solid stripe.

Look at that stripe. Uphill.

Perfect.

Bam.

So we do have some other quotes out for this. This is the Cornelius location. It's obviously a lake community. That's what they're known for high end homes. For example, in this neighborhood.

You have Greg Olson who played for the Panthers for years. Michael Jordan lives in this neighborhood. There's some high rollers in this neighborhood. We now have like five or six clients in here, so it's just a matter of time. But we'll start pounding. I did. All the neighbors got door hangers today. Every mow right now for me that I do for these guys, because I have the time, I will.

I'll put a door hanger up like five rounds. And then as you see ramp rack.

V6, all the haters.

Does just fine on my own. Six hours, 10 yards and five estimates. So.

The V6 does just fine. Everybody says you can't.

Can't do a V6, can't pull a V6, can't do.

That's just fine. Bunch of excuses in my mind.

So.

All right, it's Friday, I'm done.

If you want door hangers, yard signs, flyers, postcards, and all these other designs like we've been using in this video, you can just go buy them at lawncaremedia. Com. Get it in Photoshop files, JPEG and PNG files so you can make edits, throw them up on Vistaprint, make the changes you need with your phone number so you can get more customers for your lawn care business.