Mike Andes explains why Elon Musk's Tesla wins public trust while Jeff Bezos's Amazon faces skepticism, even though both are billionaires. People root for the underdog narrative of hard work over the incumbent elite, no matter how wealthy the company actually is.
The richest people in the world do a lot of the same things. Why do you think that most people love Elon Musk and hate Jeff Bezos? Amazon has always been looked at as the incumbent because they own a massive share of E commerce, they've always been seen as the big player, and Tesla is still to this day thought of as the underdog that is trying to claw back and is trying to get back at the other auto manufacturers. Which by the way, all combined don't even equate the valuation of Tesla. So it's not like they're the underdog. And in the day, all of us as customers and the regular public, we have an easier time identifying with someone who's working hard on the shop floor instead of gallivanting around the world in a private jet. However.
