How to 2X the Leads You Get From Your Website!

Mike Andes critiques real landscaping websites and shows what actually converts: real photos of your trucks and crew, service-specific pages, and fast mobile load times. He warns against stock images and slow sites, then pitches his design service at $400 a month.
Questions this video answers
January 11, 2023
$400 per month
Six to eight weeks
About $200,000 annual revenue
Text the word 'landscaping' to the number given in-stream (transcript digits read as 3602206362).
Chapters
Ladies and gentlemen, boys and girls, it is 10:30pm here in the Pacific Standard time, and it's probably midnight for you. And now my camera is going crazy. Look at this. We're going live today. Today we are going to be looking at your website now. We have a texting group. And by the way, my voice is absolutely messed because of last week's conference. Still repairing. It's been a few days. We're almost there. Join the texting group. This group right here is what I just sent a message to about five minutes ago, 10 minutes ago, and I got 24 responses back of people that wanted me to look at their website. So I'm going to look at as many as I possibly can as long as my voice can hold out. How's that sound? So text this group, text the word landscaping to this group and you can potentially have your site looked at on the next time that we do this. So without any further delay, let's go and jump right in. I have not looked at any of these. Well, take that back. I've looked at this one because it was the first one. So let's go ahead and jump in. This one here. Let's go and pull it up. So again, if you don't know who I am, my name is Mike Andes. We have lawn carewebdesign.com and homeservice web design.com and if you want us to do your services, great.
It's great because it's $400 a month. It's a subscription. You don't have to pay anything up front. Takes us six to eight weeks to build your site and it's going to look awesome. But today, regardless whether or not you, you lose, use lawn carewebdesign.com or homeservicewebdesign.com for all other contracting businesses. Regardless, I want to give as much feedback as possible. So even if you are just getting started and you're building your own site that you can build your site and get some things, you know, kind of tips and tricks from. For myself. All right, let me make sure that everything is working through. Okay. All right, here we go. Let's rock and roll. All right, so this is DS Yardcare. Ca. Good old Canadians. Them Canadians. Okay, cool. So let's go ahead and start rolling. So first and foremost, hate. I hate, hate stock images. Okay. And by the way, for the people that share this, don't think I'm hating on you. I am hating on the things that I see consistently are bad in this industry. And I'm Just going to be blunt. Okay. Bad DS Lawn Care exists because of your trucks, your uniforms and your branding. Not because of this stock image that you found on Google that you thought looked nice. So cut it out. Your trucks, your logo, your uniforms, that's what makes you different. Okay? So please do not use stock images. It's dumb, it's a waste of space. This, this does nothing for you. And if you showing up with jeans that are torn up, probably not a good thing. And if that's the mower you're using, probably not a good thing. So you don't want to be showing that in your, in your long hair business. Okay, Give me a call now. So you're definitely going after the very small town home vibe by saying give me a call to book. Now I would recommend if you're gonna say me, that you lean into it, have a picture of yourself and really lean into the small time small town vibes. Have a picture of yourself, introduce yourself, say your name. If you're gonna say the word me. If you say us, typically it's you're trying to appear like a larger company. Again, stock images, try to cut that out as much as you possibly can and use images of yourself. I'm assuming you're using some sort of like pre made builder because of this thing. Don't need to have payment methods. Oh, you're using some sort of business solutions. Oh, it's a web design company. Okay. Mercy. Yeah. There's no reason to put payment, payment methods. That does not matter at all. I'm glad at least your phone number is clickable. I would like to see. Oh, there it is. Very good. Phone number at the top, very good. Email at the top, very good. These are active links. Very nice. Okay, that's all very good. Yeah. So big thing here, branding. You gotta lean into what is your brand and use that for your images. If you're going to use a personal approach like saying call me now, you've got to introduce yourself and lean into it. Have a picture of yourself, have a picture of your family, all that good stuff. Let's really quickly, let's look at services. Okay, so don't recommend this. I would recommend having service pages instead of having a page where I can guarantee this is a list of bunch of services. Aha. Look at this, look at this, look at this, look at this. Yes. Oh, there's a picture. Hey, there we go. This is probably what you want to have on the front page. If you're going to say call, give me a call and you're trying to go for that small time vibe. So yeah, pictures, same thing. You want to show your uniforms, your trucks, your equipment, but more importantly, you want service pages. So this here I think. Let me see if you guys can see this. Give me one second. I don't know if you can see my URL. Oh, he can. Let's go. So in my URL here, you want this part after your first slash to actually have service pages like lawn care, landscaping, paver, patios, whatever text or keywords you're going after. You want those to be actual pages, separate pages on your website, not one page under services. Okay. Highly recommended from a SEO standpoint. Search engine optimization. Okay. All right, so there it is. I'm going to move on to the next one because we have a ton to go. So let me go ahead and bounce over. I'm going to grab the next one that was up. Again, I'm not gonna get all of these, but let's go to the next one. The next one is Timberwood landscaping dot com. This looks very familiar in terms of that name. Okay. Timberwood Landscaping. Let's make sure you guys can see this. Fantastic. Okay. Yeah, this is one of our sites. I knew it. Okay. Yeah, this is one of our sites from lawn careweb design.com. the reason I know that is because this little button right here. Oh, I've looked at this one before. One of these before. Anyways, this accessibility button right here. If you do not have an accessibility tool on your website, you could theoretically be sued based upon the current laws in most states. So highly recommend that you get an accessibility tool. So people that are need bigger text. All these things can be one click away. And trust me, if you're a bigger company, you need to make sure you have one of these because you can be sued now because someone could say, hey, I accidentally signed that invoice or signed for that quote because I didn't see the text. They could say a whole bunch of stuff. Trust me. You gotta make sure you have this.
Couple things on this one. Again, these background images better. I like the fact that there is some movement here. There's some design creativity that's not just static images. But like that picture right there, for example, like it's just, it's just a grass with a patio and gravel. Like it could be anywhere in the world. That picture that shows your uniform in that blue, that is what you are. Timberwood Landscaping is all about the blue color. Highly recommend you lean into that. I would also recommend on your logo, just take the Ltd the limited part, there's no reason to do that in your logo even if it's part of your entity. It gets confusing for customers. They don't understand what LTD stands for. But this is definitely one of our kind of signature looks. Moving in here, landscape moving in, tiles. These look really on mobile. This is very mobile friendly site. But yeah, I would really make sure that your pictures are reflecting your brand, not of these stock images as much as possible. Great, you got the plugin. We just implemented this a few months ago for all of our sites online Care Web Design and HomeServer's Web Design.com. so I'm not going to spend too much time on this one because I know it's been done right. You can see here under Services, they have specific keywords they're going after. And if we click on Bobcat and Excavation, sure enough, there on your URL, Bobcat Excavation Services. That is the keyword that we go after a lot. Keywords up here in your service pages are much more powerful than keywords down in here. Even though we do, you can say, you can see they do concrete path, excavation, trenching more, et cetera. Great, that's fantastic. However, the thing that they're really the SEO is really looking at is that top service page. So highly recommend all home service businesses have service pages not having just a bunch of keywords on the page. All right, all right, let's jump into the next one. I'm going to try to go through as many of these as I possibly can. I hope this helps you. Whether you're getting started and you need like something like weebly.com or GoDaddy and you're building out yourself and you're just getting started or if you have the money, I'd highly recommend you get a good designer as you head into recession. The person that's going to be able to retain the higher prices is going to be the person that is able to have great design on their website, great branding on their website and they're able to ensure that they can retain those higher prices. All right, let's rock and roll. This one is called Leaf Green Lawn Care. Okay, so it looks cool if you got like some sort of animation video deal going on here, that's cool. Let's plug in. If I had my other computer, I could dig into your code, but that's fine. Looks like you have a login. See where this goes. Takes me to probably some sort of plug into your CRM, I assume. Okay, get estimate. Where does that take me? Okay, it takes Me a contact Us page. All right, let's see here. So first and foremost I like this fact for the professional and landscape services. I think this backdrop of the shadow is a little distracting on this text to be perfectly honest. And this, it just, I just don't know if this. Having this much text in the video is a good thing because if the. Unlike mobile, this will slow things down a lot. This video playing inside of a player because not compressed and it's optimizing for resolution. This can suck a lot of space. Like if I do this. Yeah. Like on mobile this is just going to look. Yeah. Hairy. Yeah, exactly. That's exactly what I was thinking. So see on mobile this is not going to look great. So like this part gets optimized for mobile. Right. But then this part didn't. That's not going to look good. And I think part is your code, the type of code you're using.
Yeah. See on mobile it's just getting a little comboated so I don't know what, what designer. Like it doesn't look like a company you're using. Probably like some sort of a builder you're building this page out in. Let me see here.
Yeah, it's tough to see. It looks like you're using old code. I don't know if you're using old HTML or a bunch of plugins. Like even these 3D boxes, it just looks older. I try to refresh this. You can condense a lot of this text. I like your leaf green logo stamp though on a lot of this. But even like these aren't loading very quickly.
In part due to the fact that you have a plug in here. It's pretty heavy. It's just taking a long time to load and that's gonna slow your site down. So this one's gonna hurt you on site, the speed of your site and the fact that it is not very mobile friendly. Very important when it comes to SEO and Google optimization is, is making sure that it loads fast and it looks good. On mobile you'll get massively penalized. Those are like the two most important things. Obviously some pretty cool things you're doing with like mowing plans and people can enroll directly from here and they can sign up. That's pretty cool. I like that. Again you're kind of leaving it up to them in terms of knowing what their square footage is. But that's a business decision. Not necessarily lawn care or not necessarily web design. Not going to spend too much time on that. So yeah, this is an old coded site. So I would just look into seeing if you can modernize this. This is going to load very slowly on mobile and it's going to load very slowly on very poorly on. It's the design of the mobile slow and the mobile lock rate. Another thing I would say is I'm not very clear of where you're servicing. I would like to see what areas of the country you service somewhere on this front page because I get delete leaf green lawn care. I know you landscaping and lawn care. I just don't know where you serve. I don't know you serve Phoenix, do you serve Dallas, Texas, do you serve? I have no idea. Let's try to find out. Let's go. Contact us.
Chicago and surrounding Chicago land suburbs. Great. Again, I have to go to a separate page. To the very bottom of that page. I want to know right in the homepage. So when the person gets here, they want to say, this is for me. And then they're here. Okay, cool. Again, I'm not being negative. I appreciate everyone just being vulnerable, sharing their URLs for us to be able to learn from. But ultimately we want to improve and become better. Let's go in. The next one is www.harry's lawn care.com. all right, let's pull it up. Harry's Lawn Care. Cool. All right, very good. Kirkwood, Missouri. This white is a little bit hard to read, to be perfectly honest with you. Either you need to do a drop shadow on the text or use a different font color or move it someplace. But this white is very difficult.
Sorry, voice is still recovering.
This white is very difficult to read on this text. On this background image. This image doesn't do anything for me. Again, this could be any picture, any park, any place in the world. It doesn't show your brand, doesn't show your local city either. These pictures, you either want it to be the picture of your local city where people. It's an iconic something and you have that. And ideally, more importantly, something like your truck, your uniform. So that identifies you and your brand. All right, I would like this, this to be clickable. This text right here is just a text box, but is not clickable. To call. This should be a clickable button. The same way this one up top here is. Oh, no, this one isn't either. So this one up top here, this should be clickable. This should be a clickable button. And when they click on this phone number, it calls you. It's very important on mobile. All right, and. And so yeah, this background image gotta be fixed. With the text so you can see it. And then you gotta make sure that these are clickable buttons for these, these call buttons. Let's go to the contact us page. Same thing here. These buttons need to be clickable. When you see, when someone sees a phone number, they need to be able to touch it and it immediately go to. To you the same way. Right here you can see when you click on this, it'll change a little hand. That means that when I click on this, it's gonna send you an email and you have the same thing on the phone number. So that way on mobile devices, they can tap on it and it's good to go.
You might want to Change this to 2023 just by the way. Yeah, Any phone number, people need to be able to touch on it and immediately goes to your phone. It should not be where it's just a text message. No one is going to copy and paste it. And if they do, they aren't going to be happy when they call. You got to make this user interaction much better. This is great. I like this. I'd much rather see this than a perfect cropped image. That's stock. That is seeing your guys, your crew, your branding, your logo. That's beautiful. I like that. Shows on authenticity and the customer actually knows you are again, something like this. Very good. I actually like that a lot. Good pictures. Cool. I would recommend most everyone, honestly listening to this, spend a couple hundred bucks and have a photographer come take photos of you for a day. You will literally, dramatically take the.
The level of professionals of your site to the next level with just a few hundred bucks. Okay, why did I get the same site twice? Give me a second, guys. Oh, someone submitted it twice. All right, next. Next one up is called Lawn Care. Navari Navarre from the ground up. Lawn Care. Okay. Stock images. Don't like it. Serving greater Navarri. Okay, that's okay. Again, phone number is not clickable. I do not like pictures that are stock. I want to see your branding. These are all stock images. For all I know, this is a scam, right? This again is the customers are thinking about. Right?
You go to landscape services. Good. I'm glad that each of these have a different page. That's fantastic. Let's go to the about us page. Because see, this part here is great. You're showing yourself. You're being very. You're trying to have that hometown feel. This looks like you've copied and pasted from someplace else. I'm just going to be honest with you. I could be Wrong. But as a consumer, I'm probably not going to read this whole thing. So try to tighten this up. If possible, make it into a graphic. People are not going to read these things this much text on a mobile device, let alone a website of any sort. So, yeah, make this where you can tap on that phone number and you're good to go. This should be a picture of you out in the field mowing, landscaping, your uniform, your trucks. Same thing with all of these. Literally in two hours, you could get go get yourself like a $20 landscape light, go to one of your properties that have irrigation and commercial and a lawn care. And literally in tibble hours with a photographer, you could completely change the site and make it look incredible. Right now, ideally, I like background videos. I'm really hoping that one of these upcoming websites have a background video, because those are really the highlight. If you can get that level of professionalism, it sets you Apart from 95% of people in your market. Now, these guys were at Landscape Summit just a couple weeks ago. Literally. The reason I know is because of those blue shirts. And it said simply on it. I don't even know their name, but I know that they were at Landscape Summit last week because of those blue shirts with the word simply in the front. This is the power of branding. This is what your customers are remembering. And look, they must have listened to me more or like, either. We built. I don't think we built this site.
I don't think we built this one. I don't think we did. But they listened to me. You can tell because every one of these shots has their trucks, their shirts, their employees. It looks authentic. Okay, again, you got to make this button clickable. This picture. Okay, we definitely did not build this. You got to have this phone number clickable. And that is where when you tap on it, you're buying, you're calling immediately. All right, I like this. I would lean into the blue and not the yellow as much if I was you, because this is such a harsh color. I would probably go like a lighter blue and stick with the light blue. The light blue is your jam. Stick with it. But yes, Love, love, love, love, love. Absolutely love. This picture shows your truck, shows your guys working. This is simply lawn care. This is great. I love it. Is fantastic. These pictures at the bottom ideally would have some of that in there, too, but I can see you're just trying to show the different services. Yes. Love this picture. Love it. This is what we want, guys. There's a reason why I remembered these guys from Last year, last week's conference. And it's because that blue shirt, that's what people remember. And that word simply on the front. So please, please lean into that in your websites. That's why people will call you versus the other five guys that didn't answer their phone and they don't have a website. That is my recommendation. All right, moving on. A team. Lawn and snow. Hey, you guys know what I think about these stock images in the. Behind your text for your. Your menu? Not great. Don't. Can't see it very well. Same thing with your logo. You need to have a floating low. A floating header where your logo is going to stay on top as they scroll down, as well as your menu, because otherwise they have to keep coming back to the very top. This was built in some sort of builder. I can tell this. See this one down here is clickable. Great. That's fine.
A little confused because your branding down here is different than your logo up top. So I like this logo at the bottom. It's a little bit more modern, to be honest. It's just a team. Very clean. You have three. Three colors. White, blue, and this light blue. Sorry, black, white, and this light blue. Like that. Looks very sharp. This tech. This font is a little hard to read. Not gonna lie. Okay. It's a little bit cramped. It's a little hard for older people to read this text. I would simplify this text to this, you know, three or four most common text fonts that people can read much more simply stick with Arial. If you need to try to use the. Again these photos. If you could just have you shoveling snow, you doing a property cleanup with your. Your logo on the back. Literally, if I was you, I would get light blue shirts with a team on the back, and every one of these would show you doing these services. All right. I do like the fact again, yeah, these background. Yeah, the font, just not great. Okay, let's see what it looks like in mobile. Yeah, I figured it'd be pretty decent because it's built on a builder. So the nice thing about a lot of these template builders is they're. They look half decent on mobile. Right. So these look half decent in terms of just overall business. I think this is way too much. There's too much information. You're going to confuse people here. The rookie novice professional package, you got to make this more graphic and less text. So I think I know what you're trying to do here. The packages, I love it. Great. Make this into some sort of graph picture, colors with three different sections. Try to get away from this numbers and bunch of text and explanation. And a lot of the same text, by the way, copied and paste. So highly recommend that that be a graphic. You could simplify it. Use way less text and use more pictures on this. You can't see my screen. What in the world? Oh, my goodness. I am so sorry, guys. I literally was rambling there and you cannot see my screen. That's so bad. Oh, man. So sorry, guys. Okay, so, yeah, this font can't handle it. This is what I was talking about. This is the logo at the top that I think is a little outdated. Can't see it very well. The one at the bottom here. Very much in love, a little more modern. Yeah, this font is killing me. And yeah, kind of already talked about these things, so sorry. Should have been showing my.
Screen here. Okay, next one. Boom.
Yeah, I just saw this. Look at this. Someone. I Googled simple lawns during their contract. Yeah, you did that because you saw that a blue shirt and then the simplify and this is simply. It's great.
It's been like. Wait, are you serious? You haven't been able to see my screen? That is so brutal.
What? You can't see the screen? Why is that? That is so bad. That's been for the past eight or nine minutes. That's brutal. I'm so sorry, guys. Okay, let's try this again. Okay, let's get the next site. Jameslons.com. here we go. There. Boom. Okay, now I got. I gotta check every single one. Okay, we're back in business, folks. You deserve the weekend off. Okay? Trust James Lawn Service to care for. Your first impressions matter. Call James Lawn Service in Clifton park for your lawnmower and lawn care service. Okay, great. You deserve the weekend off. Okay. You're really leaning in the weekend off thing. Let's go. I love it. Young entrepreneur up in New York, Clifton Park. Okay. I like that. James. Very cool. I remember you. Let's go. Okay, this is looking good. Is this an actual video? Ooh, that's kind of cool. I like that plugin. That looks clean. Okay, Very nice. Very nice. This green is a little bit neon. I would tame that down just a touch, I think. I don't know if this is a screenshot from a video, but again, to probably improve the video, the image quality on that, just with a good camera or even an iPhone, but just a picture instead of a screenshot of a video. Again, trying to get a little bit more deliberate with your branding is gonna be important. So These. These uniforms, you know, the truck. If you can figure out, you know, decal in the truck, putting this logo, if this is the colors that you're gonna want, like this green and the blue. Great. Lean into it. I like that. But definitely gotta make sure that you are using that throughout. Like, this guy in the mower is obviously a stock image. Let's see what else we got here. Again, stock image. I like stock images, guys. It does not sell well. I'm glad that you have the button you can actually call and that's great. If I click on this, I'm assuming at yard book. There we go. You can request an estimate right directly from there. Okay. Okay, cool. Not bad. I think the text, the logo, your branding overall needs to be improved. I don't think that you need to put your slogan inside of the name of the logo. People do not remember that. You deserve the weekend off. Isn't it copyright? It's not rememberable. If you're going to use James Lawn Care Lawn Services. Make it James Lawn Services. That many. That much text inside of a logo typically doesn't do great. Okay, so. Okay. Are you serious? Guys, I am so sorry. That's what I get for doing this in the middle of the night.
Brutal. Okay. So bad. So bad. Okay, let's move on the next one. It is Peak Landscaping ct. Let's see here. Boom. All right, now you guys got me paranoid, so I'm gonna check every single time and make sure that's coming across. Okay, Peak, let's go. All right, let's see what we're doing now. Do it here. Okay. Residential commercial property maintenance. Okay, cool. I like that. This looks like you're using a video behind that you use someplace else. It starts off with your logo behind it. So just do a new unlisted video that does have that. It's a little hard to see your logo up here just with the background. What you can do, though, is. There you go. That's what you want. See it with that white bar. Just put that at the top of your site. So that way this all floats directly from the beginning with white behind it. And it's already like this. Like, that is what I want to see the whole time. That little white bar with a floating head header makes it very clear. Easiest site navigation. Love the video. Fantastic video. Gotta love the drone shots. I love it. I love it. I could see some of your trucks and your guys working that even be even better. But that is some cool, cool stuff. And it seems like you do a lot of landscaping Side things. So this is great. Everyone loves a good drone shot, but, yeah, see that, that. That image right there with it, with. With your text and your logo behind it. Try to cut that out of that video that's playing behind it just so it's not as confusing.
What else do we got here, folks? This is good. Again, I just want to. Oh, man. Two pictures of the same one. I don't like that. Ain't nobody got time for that. Yeah, we got. We got to get pictures of your. Your. Your team working here, right? We gotta get pictures of your. Your branding, your trucks, your. Yes, like this. This. This is what I want to see more of. Okay. Again, everyone would be super well off spending a couple hundred bucks to get a good photographer out for the day. Something's wrong with this plugin. It's pulling in Facebook stuff, but it's not. So you want to update that. This is way too long of an estimate request form. This is Larry, one, two, like half a page of just an estimate request form. This is very, very long. You can consolidate. You can get all that information. Just consolidate it right by simply like, okay, you do not need this long of a bar for your first name. You could literally cut this in by 30, 80%. Same thing as service. Address all these things, right? And you can just stack it. So you could do this in way less scrolling and make it look way less information by simply reformatting this estimate form. Now, a lot of times this happens because people are using. I can see if I can find this. I'm going to go on a limb. And yes, this is service autopilot based upon the way this form is outlined. And that's why with Copilot, we will be able to, down the road, have forms integrate with other CRMs. But if you use lawn carewebdesign.com or homeservice web design.com will be able to make them look pretty instead of this. This does not look pretty. This does not look nice. And I can almost guarantee you it's integrated with some sort of CRM. And. And that's why it looks gross, because it's just hard to integrate with CRMs using forms. And they can look nice in terms of design. There's just a lot going on here, to be perfectly honest with you. There's a lot of scrolling, a lot of dead space. Look at this screen right here. A lot of weirdness is happening. You got to consolidate this, make it smaller, get a little more organized with the overall design. This is too big. I can't Even see the header of this page, and it's filling my whole screen. I gotta scroll up and. Okay, what our clients say. This is packages. I see. Yeah. This should be a header here. Like packages. Like, what is this? Right. At any point in the page on a website, the person should know what they're looking at. Right. If I'm looking at this right now, I don't know exactly what I'm looking at.
There should be a header here called packages. Okay. I know I'm getting a little more granular here, but it's fun. It's good stuff. I like the fact that you can click on these, but again, have it where those float. Like that white bar. In that white bar at the top right now should have your phone number that floats in there. So people can at any point in the. In their scrolling go, oh, I want to call them. Tap it. Okay. Very important for mobile. Let's actually check mobile real quick.
Yeah. So again, I try to have it right in the top right hand corner here. I would try to have your phone number where they can click call anytime they're scrolling on a mobile device. Right. This thing.
Okay. It's fine. All right, let's keep moving along. I apologize once again for the fact that I went through five sites without showing you guys. That's horrible. Okay, next one. Brookside lawn dot com.
Do it as the Brookside lawn dot com. And so paste it in there. Boom. Okay. All right. Add to stream. Here we go. Let's see what we got. Okay, this is a newbie. Okay. Totally fine. Everyone's got to start somewhere.
Where do you serve? I like to see that somewhere. This button is not clickable for the call now button. Don't like that. I like to see your brand in here. Oh, I like that logo. Why is it different than this one? This logo right here is a winner. That badge. Lean into that bad boy. Put that up top. This is obviously some sort of like a cheap website design template thing. Why is that blurry? The image is literally blurry. Oh, there you go.
This is going to slow down your site, I can guarantee you. Let me go ahead and drag this photo and I put on my desktop and see how big it is. Get info. So that image is a whopping two megabytes. It's massive. You can compress these. You could compress this image and make sure you guys can see what I'm looking at. Good. You can compress this image down to a third of a megabyte. It's like a sixth of what it's currently at. And it will not lose its resolution. It'll make your site load much, much faster. Right. And speed is extremely important. Speed is just as, if not more important than keywords. Same thing with mobile design, etc. Okay, you got something messed up with your design here at the Book now button. And all of these again, it just looks like you're dragging this in. This is like a pretty basic design website builder. It's better than nothing. All right. Proudly created with Wix. Yep. So there you go. Wix.com is a place you can start. It's a good place to get started. It's not going to be great, though. Like, this is not something that you're going to click on and be like, oh, I'm going to. You know this. I expect premium pricing. Right. Looks like you've been mowing grass since you were 14. Awesome. Very cool. I'd love to see a picture of you. If you're going to say your name, if you're going to say your name, you should have a picture. You're going to introduce yourself and say, hello, this is my face. This isn't going to help me at all. This picture could be anywhere in your market. This could be aired anywhere in the world. I need to see local things or I need to see your branding. That's how I'm going to stay engaged with my audience and keep them knowing that this is like for them. Okay. All right, so if you're just joining, you're not. We're not getting live. We're not taking live URLs. Okay. The reason this is happening right now is because this texting group. So if you want to be, you know, look at your site down the road. Not right now, because there's already 50 people have text me. You got text word landscaping to this number. I will text you occasionally and ask you for websites or questions and then I'll make special videos just for those in that group. So please join. I don't spam you a lot. Maybe once a month I'll text you. All right, so let's go ahead and jump back into the next one. All right, we got see here. I've looked at this one before. I think I have. Okay, let me go to the next one. I've looked at some of these before. These eager beavers trying to get in here multiple times. Trying. Like, guys are just so greedy. Cool overachievers. Gotta love it in the middle of the night trying to get more information. I love it. Okay. This was built with the exact Same WIX one. I can tell right off the bat this is why. Yes, this is better than nothing. But you can tell this looks exactly like the last website guarantee you. It's built in WIX with like the same design build thing. Yeah. And these pictures are too big. Your pictures, if they're. If they're above like a mega one megabyte, they're slowing down the site. Typically you can compress them and then look, just. Look just fine. Okay. I like all these pictures, by the way. Like that look. Especially because it shows your truck right here, your trailer. Love that. But, yeah, this is going to be designed by WIX or something of that sort. There's a lot of dead space here. Again, this is what you're going to get. Like this right here. That is bad design. Okay. This is what you're going to get when you get a site for 5, 10, 15 bucks a month, right? Lawn CareWeb design.com, home service web design.com $400 a month. A lot more expensive, but you get what you pay for. And again, whoa. I forgot to say this. Beginning. I told myself I was going to say this at the beginning. One second. Massive disclaimer. Please do not buy lawn carewebdesign.com or homeservice web design.com if you're not going to grow your business in 2023 to above 200,000 annual revenue. Please. You do not need us. And you're going to probably get too many leads that you cannot handle if you're going to get one of our sites and. And you're like 30, 40,000amonth in revenue. You do not need us. You can literally just do Craigslist ads, a simple website on wix, and get enough leads for you to stay busy on. You do not need long careweb design.com or homeservicewebdesign.com if you're going to grow a business to 200,000, 500,000amillion plus in revenue, you will need a good website. All right. All right, next up on the texting group is pristine. At least copy it. Boom. I'm still very embarrassed. The fact that I went for five websites without showing you guys any of this, that's horrible. Okay, this is the next one up. All right, let's check it out. Okay. There's a lot of green. A lot of green. This looks like it's from Jobber, this intake form. Yep, there it is. Services that make your lawn pristine and green. It looks like an old design is a lot of 2D stuff. Okay. A lot of text. Ooh, we need some more pictures, less text. Yeah, this, the overall design of this looks very custom, but like late 90s, it's just old. Not say it's bad. Everyone's gonna start somewhere. I'm just trying to figure out. Okay, yeah, there's a lot. Whoa. Too much text. No, no, no, no. This will not do good. Can't do this. Can't do this to me, right? I'm glad that your photo, your phone number is clickable. That's great. That's awesome. But this is too much text. We need less text, more pictures or graphics or something. And there's too much two dimensional stuff here. We need movement, we need some pictures, we need a video. We need something other than this person playing kickball in their backyard. So again, better than nothing. It looks like this is really. You're just trying to get some leads. If you're trying to brand yourself as a premium service, you've got to make sure that your logos, your, your pictures, your video, the graphics, the design, how fast the website loads. All these things gotta be on point.
All right, let's see here.
Hey, look at this. This is the first time everyone someone ever on Twitch has put a. Put a comment and sure enough, it's a bot. Let's go. Okay. All right, all right. We got more coming in. Oh, my goodness. Too many on these text group. Okay, great. Let's go to the next one.
You guys can see it. Ooh. Whoa, whoa, whoa. What is this? Lawn care. Lawn care. Complete landscape installs, sprinkler repairs. Okay, this is made on some sort of WordPress design. You scroll the bottom. What is this? Uni. Okay, now we're going on the rabbit trail. Who designed this website? Of course, this is the classic pay once for $200 and get a great looking website forever. Everything's just hunky dory. This is why with Lawn CareWeb Design.com, we have unlimited changes to your designs. Okay? Because you've got to consistently keep changing your. Your website and improving it as time goes on. Okay? There's going to be a if I got a dollar for every single one of these type of site Companies that charge $100 or $200 for your site and I'd be a millionaire. But again, you get what you pay for. And not everyone should buy long care web design.com but not everyone should have this. If you want a million dollar business, if you want to have premium pricing, this is not going to cut it in your market. All right, this is too much text, this logo. You can't. I don't even know what it says. I'm assuming cutting edge. It's just. Yeah, I just. This is what you're going to get when you pay a hundred dollars. Okay. So I'm assuming this goes to. Okay, there's your phone number, there's your license number. Like, your logo is really small. So, yeah, this is what you get when you pay nothing for little. Right. This is a great place to start. You're gonna get something. But this is not gonna rank well. This is not gonna get an SEO. This is not gonna get premium clients, etc. Right. It gets you online. That's it. And so, all right, let's move on. Let's do a couple more and we'll call a night. So I can loathe at how I made you all sit for 10 minutes looking at my face instead of the websites that we were supposed to be analyzing. GMK property services. I like this truck. I like the fact that I see your logo. Even if this is a small operator and you only have one truck, I like the fact that I get to see all of it. Okay. This is a nice, slim way of doing your estimate request form. I like that. Okay, very good. That's clickable. Very nice. You've been in business for seven years. Nice.
Okay, these are stock images. I don't like that. You know how I feel about that.
Okay.
Okay. Yeah. So again, pictures of stripes. Do not sell anything. They do not tell anyone anything. I know we all love them, but it's not why people buy from you. You've got to show your brand. That's what your website's here for, is not to show off stripes. It's not to show off just random leaves with a random person. Like, show your brand. Okay. I like this, though. This is good. Service pages. Let's see here. Ah, man, you've got to have a service page. Okay, so instead of having slash services, you should have gmk propertyservice.com lawn maintenance. That's one page. Next page. Slash garden bed installation. Slash weeding, Slash planting, because that's the keywords that Google's gonna pick up on. All right, so for example, let's go ahead and look at where do they serve? What areas do they serve? I think it's on the homepage.
There is Litchfield County Landscaping. Litchfield County. Okay, Litch. Richfield County Landscaping Services. All right, let's see what's up. All right, we're looking for. What is it called? Gmk. Gmk. I need myself some gmk. It's not a big market, so shouldn't be too bad. Gmk. All right, all right. We've been in business for seven years. We've got to be in the front page of Google, folks.
Okay, we're now, okay, we're down where landscaping companies and websites go to die. And that is like on the third and fourth page of Google. Not good. Okay, so highly recommend. See here, see more places. Let's see if we can't get gmk. Gmk. Gmk, gmk. Not on here. So I need some reviews. I, if I go back here, I literally need looks about 20 to 25 reviews just to get on the top here of places on Google. Okay. You, there's no one running the ads in your market. There's no one on Google local services in your market. Because there would be up. They'd be up top here. That's an opportunity. Knowing your market is doing a very good job of doing online or SEO. The reason I know that is because someone's Facebook page is the top ranked above Yelp. So let's go to the very best.
Of SEO as organic search in Google for Litchfield county, who's the competitor of gmk. All right, look at this. Not an incredible site, but it loaded fast. It loaded extremely quickly. It's simple. It's going to be mobile friendly. Let's go ahead and check that out. Guarantee this is mobile friendly. Yep, 100%. Look at that. This is the type of thing that Google's looking for. And look at, there's that call now button. I'm not saying this is a great looking site. It's a lot to be desired in terms of pictures and videos. However, they've nailed the simplicity, the load time and the mobile responsiveness of this. Okay. That's why this site is doing well. Not because of the best, not because they're the best service, none of that. It's simply because their site has been optimized for mobile and it loads quickly. And they are beating out other larger competitors, I'm sure. And they're literally the top ranked Google. Top ranked on Google in terms of like actual companies that shows their. Shows their. Shows their website. Okay, let's do one or two more. See here, I'm gonna refresh. So again, if you ever want to have your site looked at, you're gonna have to go join the texting group. And you can do that by going to that number over there, way over there. Text the word landscaping to 3, 6, 02 206362. And then occasionally, you'll get exclusive access for these questions and for the times when I do these. Okay, let's do a couple more. Let's see what's up next.
Pristine. I think I did this one. Already did. I. Pristine. And green yards. Pristine and green yards. I already did that one. Okay. I already did this one. I did this one. Okay, people are putting them in double now. Not good. Not good. Okay, this is Bel Air. This will be the last one. Let's do this on. Okay. Bel Air lawn and landscapes. Jesse. Okay, so lots of text and a picture that didn't show anything about your truck, your branding, etc. I just don't know what you do exactly. It doesn't pop out at me. Where you serve, I'm guessing in Florida and Orlando. I mean, I'd make this big, this. This logo. I'd lean into that green, those curves, that font, and I would make sure these pictures, again, the best money you will ever spend is 2 to $300 to have someone come take pictures of you for an hour or two doing all these different services and then using those pictures on your site. When we get new clients at Lawn CareWeb, Design.com and Home Service Web Design, we tell them, please, but here's literally the things that you should go get. Like, for example, you get an osmo, the little hand gimbals. I don't have my phone on me, but you can literally get your phone, put them on one of these gimbals, and improve the quality of your videos dramatically. So the background videos look amazing. You can literally just take your. Your. Your photo camera or your. Your camera and your phone and take pictures for each service. Take your, like, even if you don't have three or four hundred dollars and you're doing one of these sites from scratch for like WIX or Weebly or something like that. Please take your phone. Go. Okay, I'm gonna get my. My uniform. I'm gonna pose for this, and I'm gonna pull a weed, and that's gonna be on the weeding page. I'm gonna do the mower. I'm gonna stand behind the mower, and I'm gonna pose, and I take a picture, and that's gonna be for mowing. You can do this for your with by yourself in like an hour or two. If you want to take it up the next level, spend 2, 3, $400, get yourself a photographer for a couple hours off of Craigslist or whatever, and your. Your aunt or your cousin Has a DSLR camera. And step it up another notch. Right. If you want to go get an Osmo 4. All right. From DJI, they have a little gimbal. You pop your phone on there and you can now have a gimbal. You can make a really, really awesome video for the background of your site. Okay, go to, go to lawn carewebdesign.com look at our work. Let's just do it real quick. I'll just do it real quick. So like lawn careweb design.com if you go here.
Just look at the sites we build. And if you really want to just rip them off, like use our features, use. Look at how we build stuff. Okay. Um, let's go to our work right now. If you want to spend 400 bucks a month, you can get this us for. We do this for you. Includes unlimited changes. All of your SEO. You go through this about every three to four months. We're going to look at your site, optimize it for your area, see how it's doing, see your performance. A few months ago, what we added was the plugin for your Google reviews to show up. This is the type of thing that we do. We focus on this all the time. This is literally what we live, eat and breathe. You can open up some of these and just get an idea of like, okay, what does this look like? Great. I love it. Okay, we got a video in the background. It's integrated. I don't see a bunch of like player buttons. Like, it's all integrated. And if you really have no idea how to do this, we will help you make these videos. Like we like, please. We. It'll. Look at this. That will sell. Let go. There's a truck. Let's go. So we make sure we try to help as much as we possibly can to get this quality footage. Like, that is a great shot. Someone used a gimbal. I love it. Okay, this is the type of thing we want to see. This is the type of thing that makes your business pop. And I'm telling you, like, look at this. This is a custom site. You can tell this is obviously custom is a great looking site. Just, just this little, little tiny bit of focus to detail. When it comes like the, the gradient here on, on the top of the banner like that, that's the type of thing that's like, that's what makes a company look amazing. Okay, look at this. This is an essay request form. Let's go. All right. But like, look, check this out. Man. This is epic. Looks amazing. See the spartan hat in the background. Like we don't just throw these together, every single one of these, we customize, we take your logo and we try to look, use certain curves, the fonts and just like really use it to the best of it. Like look at this. Let's go. This is a great looking website. All right. Alright. See the graphics, See the way we use the banners in the background, the fonts, the logos. There's a plugin for your Google reviews. They can write a review right from your homepage. This is what we do, this is what we focus on. Okay, we got all your service areas in here. We got clickable buttons. You can see this banner on the top follows us as we go down. We got service pages for every single one of the services that we offer and it changes the URL. You can see the bottom there, bottom left hand corner changes the URL. So that helps with SEO.
Again like this is, this is a great looking website, I'm telling you. And I know this, this, this company is doing great. Specifically right, you're out in South Carolina, so again, highly recommend. Check out lawn careweb design.com and homeservicewebdesign.com if you are trying to grow your business past a quarter million dollars in revenue is worth every single penny of it. Tori and the team will build your site over the course of six to eight weeks. Um, we will take the pictures and the videos. We have an intake form. We need a bunch of information from you. We take a lot of inspiration from your logo, the colors that you use. Sometimes we've redone some because they're just that bad. But please consider it, it'd be great if you would be able to have that.
Done before spring rush. Honestly, the people that were smart did in October, November, their sites are up now, they're gaining traction SEO. So come spring rush it's already getting leads because typically it takes us about, depending on your market, anywhere from two to six months to get on the front page of Google. Again, just depends on do you got reviews, do you have traffic coming in, et cetera. But honestly if some, a web design company is making you charge, charging, whatever, and you've gotten 30, 40, 50 reviews and you're not on the first page of Google within a year or two, probably a good idea to start looking someplace else. They don't know what they're doing in terms of SEO. And all of this work that we do includes the SEO, the $400 a month, everyone's like, well what about search engine optimization? There are companies that charge a thousand fifteen hundred dollars per month for SEO. That's all, including what we do. And I promise you we will compete with the best of them. So highly recommend it. You guys know I don't do sponsors on my channel. I don't have people do advertising. I pitch my own products and I truly believe that this is a great product for all of those in the lawn care, landscaping industry. Home services across the board. And you know, if you look at home service web design.com very similar for a hundred every different type of contracting business you can think of. Decks Pergolas, we have a cleaning company, we have a concrete company, we have garage doors companies we've done. There's construction companies, we've done. This is every single home service you can possibly think of. So if you email us and you say there's no response, you likely have emailed the wrong thing. If you fill out the form of the website, unless it's been in the past day. But when we get an intake form, we do a full analysis and everything before you respond back to you of your site and where you're at and everything else like that. So fill out the form on the website. Tori and the team will be reaching out to you. We touch base with every single owner. And so yeah, if you want it done before spring rush, this is the time to do it. Otherwise you're going to get it done in the spring rush and then it will be up and running by the time you hit in the summer. So. All right, guys, I appreciate you guys. It is 1117 here, Pacific Standard Time. For those of you east coast, it's literally like one two o' clock in the morning. What are you doing? Go to sleep. That's what normal people do. All right, until then, I'll keep looking at websites. Thanks much guys. Have a great night. And my voice should be better within the next day or two so I can make other videos. All right, we'll see you.










