Mike Andes from Augusta Lawn Care walks through building a mowing route in Charlotte by saturating one neighborhood with yard signs and door hangers, then following up a week later with direct mail. The goal is brand awareness in a market where they have no existing customers.
All right, so what I'm doing, I'm doing the yard signs and the door hangers in the same neighborhood. So my goal here is to get people to see my brand for the first time, but multiple times. Because no one in this area knows Augusta Lawn Care. We don't have any other locations on this side of Charlotte. So I'm trying to get specific neighborhoods doing the door hangers, the yard signs, and then next week, I'll hit them with every door direct mail in their mailbox.
