Mike Andes and a co-host explain how seasonal service businesses can stay profitable without laying off crews. The strategy: sell winter services and shift spring and fall cleanup work into slower months so your team stays employed and ready when peak seasons hit.
Through spring. I just turn people away every day. That is crazy. Like, ridiculous amount.
Here's what we want to do right now. We have all these jobs in the spring rush, and then in the fall, also a lot of pickup. He's saying that in the middle of the year, there's not a lot of work. And he's laying off his crew during the off season from November all the way through February. What we're trying to do is take some of these otherwise be spring cleanups and put them in the off season by selling them winter services. And the same thing is true when it comes to fall cleanups. Now we have excess capacity to be able to take new customers when they all come pouring in during the spring and during the fall. And best of all, we can keep his crew busy during the off season instead of laying them off.
And what people misunderstand is like, hey, if someone calls you and they're brand new for a fall cleanup, I'm doing the fall cleanup, then pitching them winter services to keep it looking good.
