A brief personal reflection by Mike Andes advising salespeople to record themselves (video or audio) during calls to improve communication. He recounts recording follow-up calls, noticing he spoke too fast and interrupted a customer who was about to accept, and compares self-review to athletes analyzing game film.
Next time you are selling to someone, record yourself on video or even just audio. It's going to be painful, but if you want to communicate better, it is the lowest hanging fruit. I recorded myself doing follow up calls on the quotes that I would send out to customers and I realized I spoke way too fast and I would cut people off. One customer was about to accept the job and I cut her off mostly because I was just nervous. The same way that professional athletes record and analyze game film. If you want to improve your skills, record yourself and then analyze exactly what you could do to improve.
