Mike Andes watched business owners double revenue while staying broke, which inspired his book Copy and Paste Millionaire. He argues entrepreneurs chase growth without ensuring profitability, and recommends pausing expansion to raise prices, improve close rates, and build a cash reserve instead of living paycheck to paycheck.
And I think the thing that I've fought hard for, and this is like actually the reason for the "Copy and Paste Millionaire" book, it, it was all the logical side of what I'm talking about, but the actual crux of it, I saw so many people quitting around this trying to get past a million and just scale, scale, grow, grow, go into debt, um, have unprofitable years at the expense of all of it. I doubled in revenue. I think it's okay to like take a year and—
Oh, I agree with that. Even if you're in growth phase, I totally agree with that. Yeah.
And like you mentioned, uh, a couple, a couple months ago is like, having plateaus where you jump and then you plateau, you jump and you plateau. And what I see people do is they just 0 to 60 as hard as they possibly can and ramp straight up without taking those— that one season where, hey, we're going to raise prices, our close rate is going to go from 60% down to 40%, but we're going to put $150,000 in the bank and we're not going to keep going paycheck to paycheck and putting pressure on the kids and the family because those things is the reason you started the business. Like you either in growth mode or you're in profit mode and you got to choose one or the other because to say that I want to be profitable I also want to grow by like 80% this year from $1 million to $1.8 million. Like, you're kind of speaking out both sides of your mouth.
