Mike AndesFounder, Augusta Lawn Care and Homeworks · Founder of Homeworks and Augusta Lawn Care

If you're subcontracting, you need to MASTER your customer acquisition cost

20 Mar 2024 · 0 min

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0:20

Short YouTube advice segment by Mike Andes emphasizing that subcontractors must know and master their customer acquisition cost (CAC). He argues CAC is especially critical in subcontracting because you must spend to acquire customers you then sell to subcontractors; therefore, be efficient with marketing and track every lead and its source.

It's important to know what your customer acquisition cost is if you're doing any business, but even more important when you're doing subcontracting, because you need to know how much you need to spend in order to get a new customer that you can then go sell to a subcontractor. This means that you'll need to be efficient at marketing as well as track every single lead and where it's coming from.