This YouTube video (uploaded by Mike Andes) records a conversation about small-business operational changes. Early in the video Mike Andes says their goal is to reduce workload by intentionally losing customers (a target of 20–30 customers) and to raise prices to preserve service quality; the speaker notes new prices will take effect starting August 1st.
Lose 20 to 30 customers.
Starting August 1st.
I don't want anyone of you still mowing grass in 10 years. I'm not, like, oblivious to the fact that you don't want to be mowing grass for 10 years.
I don't.
It's hard, hard work. We really had two objectives coming in. Number one was to take a little bit of the pressure off in terms of just the amount of customers we currently have. We're trying to lose 20 to 30 customers. That's like, literally our goal. The email sent to the customer can basically be like, do the rising cost and. And what we need to pay our team in order to be able to keep your quality of service high. Your prices will be the following starting August 1st.
You're like, man, we just raised prices so high, and they're still really coming in. Love following your price matrix then. Yeah, but that also gives you the freedom to cut people. Yeah, they're far out. Or they're like. They're like, you know, oh, I don't want to go up. Well, okay, you know, sorry.
